10 Reasons Why Many Blogs Don’t Make Much Money
Posted on 8th May, 2006
- Not enough time – as Chris writes, it is hard work and takes time on an ongoing (daily ideally) basis
- Giving Up too quickly – most successful blogs don’t hit their strides til they are at least 12 months old
- Non commercial Topic – some topics are easier than others to find significant income streams for
- Lack of writing skills – like it or not, blogging is a written form and unless you are able to write you’ll almost always struggle
- Breaking the Rules – some bloggers get greedy and break the rules, either of the ad programs they use or the unwritten rules of blogging
- Distractions for the core functions of a blog – many get caught up in one of the many distractions that challenge bloggers and forget to concentrate on their actual writing of quality content
- Unluckiness – sometimes a blog’s success hinges on a lucky moment – miss it or fail to take the opportunities that come and you might miss significant rewards
- Taking Readers for Granted – I’ve seen a couple of blogs over the last year or so that fell over because the blogger became so self important that they forgot that a blog rises and falls upon whether it’s readers find the blog useful to them.
- Spreading self too thinly – many bloggers have the gift of being visionaries (a good thing) but fail to have the gift of realism. The result is that many start things that they have no way of seeing through or spread themselves across too many projects too quickly (to the detriment of all of them).
- Lack of Focus – hyperactive bloggers who flit from one unfinished project or idea to another without seeing anything through tend to fail to build sustainable blogs
I am particularly interested in item number two. I am aware that giving up is the ticket to failure in anything you do. But even when you know that, it can be disheartening and hard to keep the momentum going when you don’t see any significant increase in you blog income or traffic even after putting in the hours. How long is this going to take?
Harry Truman once said, a pessimist is one who makes difficulties of his opportunities, and an optimist is one who makes opportunities of his difficulties. How true. In blogging, instead of complaining, one can use this as an opportunity to learn to improve his or her blog.
Personally, I can already see a few of my blogs starting to take off. I don’t focus much on my traffic or income, although I admit I check them several times per day, but I use them to gauge my progress not dwell in them.
I am optimistic that things will only get better, not worst. All I have to do is wait for another eight more months? (I hope sooner 🙂 ).
In addition to Darren points, another important reason why a blogger doesn’t make money is the lack of passion. It is much easier to keep yourself motivated if you write about things that you are passionate about. Like they say, do what you love, and the money will follow.
In my situation, that can be translated into writing about subjects that I’m interested in. This is followed by the increase in my Adsense income after I started blogging about subjects that I am passionate about.