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10 Worst AdWords Campaign Mistakes

Posted on 21st June, 2006

There’s an interesting article over at Sitepoint about Google AdWords.

From the article:

With the cost-per-click (CPC) prices available through various PPC search engines always increasing, it’s essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns. The mistakes that you should avoid include:

  1. creating a long list of less than targeted keywords
  2. failing to identify unique aspects of your product or service
  3. a lack of keywords in your ad text
  4. directing users solely to your home page
  5. creating single ad groups
  6. utilizing single campaigns
  7. using broad match only
  8. failing to optimize ad serving for your ads
  9. failing to track results
  10. entering the content network without modifying bids

Read more: 10 Worst AdWords Campaign Mistakes

[via v7n]
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