11 Ways to Increase Online Conversions
Posted on 8th February, 2007
CovertUp has an article up over at their blog titled 11 Quick and Dirty Ways to Increase Conversions
If you are selling a product or service on your site, you need to check this out.
One recommendation which is quite obvious but failed to be considered by many marketers is that your landing page should be clutter free. You need to remove unnecessary elements which do not contribute towards increasing your conversion rate.
If you are trying to get people to buy a product or service, placing AdSense or other ads on that page is a big mistake. It’s like asking them to leave your site immediately because there’s a better offer out there.
Sure you can make a few cents from AdSense but you could have made more if the visitor purchases your product.
That said, some people may argue that the AdSense ads provide an alternative source of income. After all, not everyone will end up buying your product.
Well if it does not affect your conversion rates, you might be able to get away with this but keep in mind that having ads on your conversion page makes you look unprofessional. What you should is to test your setup to find what works best for you.
Other interesting points discussed in the article are
- Offering several payment options
- Show shipping costs upfront
- Add reliability indicators such as the Better Business Bureau and HackerSafe logo
- Add another navigation path to a desired goal.
In addition to the above, you can also check out my articles about 5 big mistakes in landing page design that reduce conversion rates.[Found via search engine journal]