Finally the official Adsense blog publishes tips on how to optimize Adsense on you blog. If you are an Adsense newbie trying to make money using Adsense on your blog, then follow these tips. I am sure you’ll benefit from them ;-). OK, here’s the rundown for you

Choose the right ad formats

Place the medium rectangle at the end of each post as it fits nicely in the typical blog layout which uses a narrow section for posts. Allowing image ads will make the ad stand out and increase the revenue potential for that ad space.

For shorter posts, a banner may be a better fit.

Place ads where your readers will notice

Blog main page

Readers are usually engaged with the content if yours is their favorite one.

An ad after each post can serve as a “commercial break” from reading or as an “action step” to take after reading.

Individual blog entries

People actually looking for something else to do after reading you post, you might want to take advantage of this by placing relevant ads which complement your post. This gives the readers another option to help them find what they are looking for. If your individual posts do not have a lot of content, place the ads near your content without bombarding the page with ads.

For long entries, try embedding a blended medium rectangle into your post and adding a banner at the end.

For short entries, just place one medium rectangle or banner at the end.

If there’s a comment section after the post, place a banner or a horizontal link unit just above the comment box. Rather than using the traditional Skyscraper in your sidebar, consider using a link unit, which will offer a wider range of topics and may appear less obtrusive.

Improve targeting with section targeting

There were times when I noticed the ads were not relevant at all to a specific post. Fortunately, we can avoid this problem using section targeting.

Section targeting allows you to emphasize or de-emphasize certain sections of your page. For example, you may want to emphasize the first paragraph of your article or ignore your menu bar. With section targeting , you can help Adsense determine what parts of your content are important so that your site can show more targeted ads.

You’ll have to make sure that the section you want to target contain a significant amount of text, a large enough percentage of your overall content. To start targeting just enclose the text with

<!– google_ad_section_start–>

Text that you want tobe targeted by Adsense here

<!– google_ad_section_end–>

Click the thumbnail above to view full image.

Customize your ad colors and make them stand out

When customizing you ad colors, make sure to use color scheme that still differentiate them with your own content. They recommend using the same background of your blog but choose a bold color for the ad title to help draw attention.

With up to three ad units , one link unit, and one search box on every page, layout options abound

Some of the tips are pretty basic for some Adsense veterans but nevertheless, people tend to forget about the basic things and go overboard trying to do everything, or rather, not doing the basic things at all.

The most importing is to experiment and track your results using channels. Your content, and blog layout are different from others and your blog attracts different readers. So experiment with different options

keeping your particular users’ experience in mind when it comes to placement.

Pay attention to those changes that increase your ad performance significantly. From there, you can continue to improve your results.

You can read Adsense blog here.