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Adsense Tips For Bloggers

March 3, 2006 by  

Finally the official Adsense blog publishes tips on how to optimize Adsense on you blog. If you are an Adsense newbie trying to make money using Adsense on your blog, then follow these tips. I am sure you’ll benefit from them ;-) . OK, here’s the rundown for you

 

Choose the right ad formats

Place the medium rectangle at the end of each post as it fits nicely in the typical blog layout which uses a narrow section for posts. Allowing image ads will make the ad stand out and increase the revenue potential for that ad space.

inline_rectangle.gif

For shorter posts, a banner may be a better fit.

banner.gif

 

Place ads where your readers will notice

Blog main page

Readers are usually engaged with the content if yours is their favorite one.

An ad after each post can serve as a “commercial break” from reading or as an “action step” to take after reading.

 

Individual blog entries

People actually looking for something else to do after reading you post, you might want to take advantage of this by placing relevant ads which complement your post. This gives the readers another option to help them find what they are looking for. If your individual posts do not have a lot of content, place the ads near your content without bombarding the page with ads.

For long entries, try embedding a blended medium rectangle into your post and adding a banner at the end.

inline_wraptop.gif

 

For short entries, just place one medium rectangle or banner at the end.

 

If there’s a comment section after the post, place a banner or a horizontal link unit just above the comment box. Rather than using the traditional Skyscraper in your sidebar, consider using a link unit, which will offer a wider range of topics and may appear less obtrusive.

 

468x15_4.gif

 

Improve targeting with section targeting

There were times when I noticed the ads were not relevant at all to a specific post. Fortunately, we can avoid this problem using section targeting.

Section targeting allows you to emphasize or de-emphasize certain sections of your page. For example, you may want to emphasize the first paragraph of your article or ignore your menu bar. With section targeting , you can help Adsense determine what parts of your content are important so that your site can show more targeted ads.

You’ll have to make sure that the section you want to target contain a significant amount of text, a large enough percentage of your overall content. To start targeting just enclose the text with

 

<!– google_ad_section_start–>

Text that you want tobe targeted by Adsense here

<!– google_ad_section_end–>

Page section targeting 3-722552.JPG

Click the thumbnail above to view full image.

 

Customize your ad colors and make them stand out

When customizing you ad colors, make sure to use color scheme that still differentiate them with your own content. They recommend using the same background of your blog but choose a bold color for the ad title to help draw attention.

Blogtimize-775540.JPG

With up to three ad units , one link unit, and one search box on every page, layout options abound

Some of the tips are pretty basic for some Adsense veterans but nevertheless, people tend to forget about the basic things and go overboard trying to do everything, or rather, not doing the basic things at all.

The most importing is to experiment and track your results using channels. Your content, and blog layout are different from others and your blog attracts different readers. So experiment with different options

keeping your particular users’ experience in mind when it comes to placement.

Pay attention to those changes that increase your ad performance significantly. From there, you can continue to improve your results.

You can read Adsense blog here.

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20 Comments »

Comment by chengsim
2006-03-03 15:19:08

hrm. i don’t really like ads in my blog. too stuffy.
hahaha.
i guess you don’t get to see them often in a Blogspot.

 
Comment by mooileng
2006-04-03 17:43:16

What i see yours is Adsense will appear after i click on the post. How do you do that?

 
Comment by Gaman
2006-04-03 18:23:08

Hi mooileng,

I’ve written about this Adsense trick here.

 
Comment by Noor Azman GBE
2006-09-06 03:37:19

Hi,

I’m new to all this and I’m having trouble placing AdSense on my blog. Will you teach me how to do it?

Thanks.

 
 
Comment by CopperDesk
2007-07-16 01:48:03

How to put ad between posts in blogger.com

Comment by Gaman
2007-07-16 20:42:57

Sorry I’m not familiar with blogger.com

 
 
Comment by hamdyy
2008-02-07 00:01:16

Please help me, I want to put adsense ads between posts in my blogs
http://famouspharaohs.blogspot.com

 
Comment by Dana
2008-04-17 12:51:32

i want more tips to put in my blog!

 
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