Eyetracking Study Considers AdSense Blindness

The MIT Advertising Lab has written about Jakob Nielsen upcoming seminar where they’ll share results from their latest eyetracking study.

Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in their eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads.

I think the recent Adsense tips for bloggers by Google would definitely helps in reducing this so called text-box blindness.

They suggest rather than using the traditional Skyscraper in your sidebar, consider using a link unit.

Other ways to improve your CTR is by moving ads closer to your content and using the same background of your blog and link colour.