Eyetracking Study Considers AdSense Blindness

March 28, 2006 by  


The MIT Advertising Lab has written about Jakob Nielsen upcoming seminar where they’ll share results from their latest eyetracking study.

Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in their eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads.

I think the recent Adsense tips for bloggers by Google would definitely helps in reducing this so called text-box blindness.

They suggest rather than using the traditional Skyscraper in your sidebar, consider using a link unit.

Other ways to improve your CTR is by moving ads closer to your content and using the same background of your blog and link colour.


Did you enjoy this post? Please subscribe via RSS or email.

Related posts


RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> in your comment.

Trackback responses to this post