Are you depending too much on Adsense?

April 7, 2006 by  

There’s no question that Adsense is the best way to monetize any blog content no matter what its topic. You may be currently starting to build your future based on Adsense.

But imagine for a second if some time in the future, while you are making a sizable income from Adsense, your account suffer from click attack (I’m sure Google has put a good system in place to detect fraudulent clicks, but what if…) and as a result you get booted from the program without warning. All your hard work would go down the drain and you’d have to start from square one.

To avoid any potential pitfall in the future, you’ll have to stop putting all your eggs in one basket.

Andy Hagans over at suggests exploring the affiliate marketing avenue to diversify your revenue stream. He writes:

For me, that problem was having a sizable portion of my income come from one company. The problem was the constant worry of a click attack and getting booted without warning. The problem was no good backup plan to monetize (YPN? could make up maybe 20%). And the problem was not understanding the details of how and why I get paid how much I get paid (smart pricing).

Now, don’t get me wrong. I looooove Adsense. It’s by far the best way to monetize content on many niche topics. But, looking back, I should never have invested so much in business models that have the above problems.

I guess I can consider myself lucky for not having invested too much in business models that depends on one company, i.e Google’s Adsense, when I first started learning the tricks of the trade.

I got started in 1998 trying out affiliate marketing and expanded to selling my own products in 2001. Along the way, some time in 2002, I started experimenting with Adsense.

The most I’ve made from Adsense was close to USD2000 per month. The amount is lower these days but I’m fine with it since as I am making more from affiliate programs and selling my own products.

Now I am starting to ramp up my effort and give more focus on Adsense. If my Adsense income were to stop coming for whatever reason, I know I can re-align my focus back to my other revenue streams.

If I can do it, you can do it too!

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Comment by Stu
2006-04-08 03:26:43

Another point worth considering in relation to the “all your eggs in one basket” theory is that if you’re relying on search engine traffic to your adsense site, you could be wiped out in the blink of an eye with a Google algo change.

See how you go if you get knocked off the front page for your keywords.

Comment by Gaman
2006-04-08 08:41:47

I agree.

I used to be listed in Google’s first page search results for the keywords “free mp3”, “free mp3 downloads”, and even on the second page for the single word “mp3” and many other very competitive keywords! That brought in an insane amount of traffic into one of my sites.

The extra Adsense income was very nice even though the site was not optimized for Adsense. I said extra because it’s not my main source of income. Then Google changed its algo and my site was dropped from the ranking. But I survived and I moved on.

Besides the free Google traffic, getting traffic from PPC and paid means (advertising) are worth looking into to make sure we do not depend too much on one traffic source only.

Comment by pinolobu
2006-04-09 01:01:47

gaman, you are doing well!

1 are u not considering doing what irfan khairi and’s doing i.e. give seminars and sell books?
2 can u give me a rough idea on your adsense income nowadays?
3 could you be more specific as to what are your own products as u mentioned?
4 am i correct to say that you are making more than LiewCF in a month (in case you didnt know, he targets to make USD100 per day by the end of the year)?

Comment by Gaman
2006-04-09 01:25:19

I guess so :). But many other people are doing much better than me. I’ll consider myself doing well when I make like USD10K or more per month LOL.. Think big, that’s what I like.

1. May be in the future. My projects are taking so much of my time currently.

2. Now days it’s about US800 to US1k+ per month. Not much. I’ve other websites besides my blogs.

3. My own software.

4. If I’ve to answer your question, well, yes.

Comment by pinolobu
2006-04-09 23:57:53

thanks, that was inspiring.

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