Reciprocal Link Requests: How to select ‘good’ sites
April 19, 2006 by Gaman
There’s an interesting post over at Search Engine Roundtable which talks about a thread started by a member of High Rankings Forum on how to go about identifying good sites to exchange links with.
From the post:
The subject of reciprocal linking comes up fairly regularly in discussion about search engine optimization. “Reciprocal linking” in its “pure” form means that you exchange a link with another website, by hosting a link to that site in return for a link to your site. Chances are that the more search engine rankings you have, the more requests for link exchanges you will receive. Reciprocal linking is mostly related to SEO and improving your visitor experience by linking to and from relevant sites, but the larger category of Internet Marketing also can gain some momentum in the form of increased traffic.
You might want to check this out if you are conducting link exchange campaign yourself.