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The $100 hurdle before you get your Adsense check

April 26, 2006 by  

There’s an interesting article over at the Rough Type discussing about how Google makes money from the $100 rules.

As publishers, we know that if our Adsense balance is below $100, the payout will be put on hold until it goes over $100.

So imagine how the amount adds up for all publishers with Adsense balance below $100 which Google is collecting by not paying them out. This can be serious money for Google.

That may be true but I think Google makes money when the publishers make money. The money in the publishers accounts are rightfully theirs which are kept temporarily but not consumed by Google.

After all Google has already taken out their 22 percent share.

[via Google Blogoscoped]

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5 Comments »

Comment by Stu
2006-04-26 02:32:15

Whilst Google can’t actually “take” the money, as such, they can, and probably do “use” it.

In the same way that banks play with your money on the stock market whilst you’re waiting for your cheque to “clear”, this gives google a “float” of tens of millions of dollars to make short-term investments with.

Don’t be surprised if google puts some sort of limits on the accounts soon; something along the lines of “if the money is not claimed within six months of being earned, we keep it”

Imagine the millions of dollars sitting in adsense accounts that were opened before google got stricter on who they let in to the program, which will never reach the $100 mark. The ones who thought they’d get rich from no hard work, got their friends and family to click a few ads for them, earned about 20 bucks, then decided it was too hard and forgot about it.

 
Comment by Gaman
2006-04-26 03:22:49

Whilst Google can’t actually “take” the money, as such, they can, and probably do “use” it.

In the same way that banks play with your money on the stock market whilst you’re waiting for your cheque to “clear”, this gives google a “float” of tens of millions of dollars to make short-term investments with.

While I am aware of such possibility, I won’t go as far as speculating that they’ll use it like that of a bank playing with our money.

Don’t be surprised if google puts some sort of limits on the accounts soon; something along the lines of “if the money is not claimed within six months of being earned, we keep it”

My personal opinion is that this is quite unlikely. Imagine the uproar in the webmaster communities if this were to happen. Google motto “Don’t be evil” :)

Imagine the millions of dollars sitting in adsense accounts that were opened before google got stricter on who they let in to the program, which will never reach the $100 mark. The ones who thought they’d get rich from no hard work, got their friends and family to click a few ads for them, earned about 20 bucks, then decided it was too hard and forgot about it.

Agreed, that’s one way Google can make money from those accounts.

 
Comment by lilian
2006-04-26 14:25:10

From my personal experience, TWICE, Google only waited until you almost reach USD100 before they tell you that ‘oops, your account has been banned’. The first, they accused me of fradulent clicks, I had USD250 (a total of a few months) there. The 2nd time, I applied with the same name, they approved and I accumulated over USD100 and they told me the same thing. So, I bet they do drag their feet until the time when they are issuing cheques before they tell you your account has been suspended. Not a very nice thing ‘cos they should have banned an account the moment they detected fradulent clicks and not wait until payment time. BTW, I am not leaving my URL here. LOL.

 
Comment by pinolobu
2006-04-26 22:32:48

lilian

i think i read about your predicament before (mentioned by lcf): your main domain begins with the letters “ch” rite? ;-)

 
Comment by colbert
2006-04-28 17:14:16

google is earning good deal of interest on those money. same with a lot of companies too

 
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