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How to Juice Up Your Site’s rank in Google

April 29, 2006 by  

There’s an interesting article over at WashingtonPost.com about how Google ranks a website in its SEPRs (Search Engine Page Results). There’s nothing specific in terms of SEO technique but worth a read if you want to learn more about the integrity of Web search results and the value of links.

The article covers the “v7ndotcom elursrebmem” contest, a Google SEO contest where webmasters compete to secure the number one spot for the phrase “v7ndotcom elursrebmem.”

From the article:

I asked several consultants what, if anything, the contest shows about the integrity of Web search results and the value of links.

Several said it has gotten much harder to influence Google results for popular searches, which is why many consultants advise businesses to encode their sites with specialty phrases and keywords related to the business that people might type in the Google box.

Westergren said he thinks it’s “very hard” to game Google today, particularly since it keeps improving its link analysis: “Recently Google has been getting more smart about this and can even detect and devalue paid links,” he wrote.

Read more: How to Juice Up a Site’s Rank

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