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Are You Ready For Personalized SERP’s?

May 14, 2006 by  

There’s an interesting post over at ShowMoney in which Jeremy put forward an intriguing idea about finding the balance of social bookmarking/voting and the search engine algorithm.

When Google hit the mainstream for the search engine market they were like a minor league pitcher coming up into the big leagues of baseball that had a pitch that no batter (spammer) could hit. Then after this pitcher (the search engine algorithm) had thrown for a while people started to see his trends and developed theories on how to best hit his pitch.

Although most experts in the field agree Google still has the best algorithm, its age is showing. In my opinion there is only SO much you can do with a algorithmic based search engine. Sure it will work for a while but eventually spammers will see the trends and adjust and adapt to get there mfa (made for ads) websites into the Google index.

So what is the answer ?

When you look at the trends you can see people are turning to social voting sites like Digg, Slashdot, Del.icio.us to get results. Why are these people using these sites for interesting and new news/information ?

Well -

A) Social Voting – Very very little spam gets into these websites. The user base is very loyal and most of them feel connected with there “vote” on the site. Therefore you see people get VERY upset when people post spam or spam-like stories.

B) Freshness – Generally it takes days, weeks, or months for search engines to index a non-authority blog or website with great content.

In a related issue threadwatch.org points us a thread over at Cre8asite Forums in which it discusses about how Google’s SERPs (Search Engine Result Pages) are moving towards community driven SERP’s.

This is made possible by the introduction of an array of new services such as Google Desktop, Google Notebook, Google Gadgets & Google Accounts which might certainly help Google gather end user specific information, habits and preferences.

With Google trying everything it can to get it’s users signed in and building a search history I think it’s clear they are testing the waters. For example one of the new products released this week Google Co-Op is moving towards community driven SERP’s. Like it or or not it’s something SEO’s are going to have to address at some point in the near future.

If this were going to happen, Google users would stand to benefit the most, the biggest losers would be spammers and for the rest of us site owners, it would become increasing difficult to maintain a level playing field with the big boys, unless of course you have good content and join in the party early.

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