Google AdWords Adds Standard & Accelerated Ad Delivery Options
May 19, 2006 by Gaman
Google AdWords has added a method to allow you choose the ad delivery method you prefer. The choice will affect how quickly your ads are shown each day. The two options include
- Standard: Show ads evenly over time
- Accelerated: Show ads as quickly as possible
This option is automatically selected for you, and is best if you want your ads to reach a wide range of users over the course of the day. We’ll spread your ad impressions across the day to make sure you don’t accrue all of your clicks early on. However, if your budget is set below the system-recommended budget, your ads may not receive all possible impressions.
For example, if you want to spend US$30.00 over 30 days, your daily budget would be US$1.00. With standard delivery, your ads would appear throughout the day, from 12:00 a.m. to 11:59 p.m.. If your system-recommended daily budget is US$3.00, you may receive only one third of all impressions possible during that time.
This option is best if you want to increase the likelihood of spending your full budget each day. We’ll display your ads as often as possible until your budget is reached. If your budget is set below the system-recommended budget, your ads may not receive all possible impressions.
For example, you might choose to spend US$30.00 over the next 30 days, with a daily budget of US$1.00. If your system-recommended daily budget is US$3.00, you may receive all possible impressions until your budget is reached. Therefore, you could spend your entire budget between 12:00 a.m. and 8:00 a.m.. In this case, your ads wouldn’t appear again until 12:00 a.m. the next day.
I prefer the default delivery to make sure my ads are viewed by the widest audience possible from different time zones.
One reason why people might prefer the Accelerated delivery is when the ads conversion rates perform best during certain hours of the day. In such case, one can simply turn on the accelerated delivery during those hours and pause the campaign during the lower conversion periods.