What’s Going On With BigDaddy and Why Link Exchange Can Be Bad

May 20, 2006 by  

Matt Cutts has posted yet another meaty article over at his blog. It is one of his most detailed explanations of what’s going on with BigDaddy, Google’s supplemental results and about folks that are still asking about fewer pages being indexed by Google.

If you participant in link trading, link trading or any link farms scheme, I suggest you stop if those sites have nothing to do with your site’s content.

Some folks that were doing a lot of reciprocal links might see less crawling. Yes, indulging on reciprocal links doesn’t work as well anymore. What you need to do is offer good content on your site so that you can get editorial mention and links from other sites. Those are the best links to get.

Matt Cutts mentioned a few cases about folks that being penalized because of their participation in link swapping campaigns as he reviews complaints from site owners who are seeing their sites dropping from the BigDaddy update:

– First site is a .tv about real estate in a foreign country. On May 3rd, the site owner says that they have about 20K properties listed, but says that they dropped to 300 pages. When I checked, a site: query shows 31,200 pages indexed now, and the example url they mentioned is in the index. I’m going to assume this domain is doing fine now.

– Okay, let’s check one from May 11th. The owner sent only a url, with no text or explanation at all, but’s let’s tackle it. This is also a real estate site, this time about a Eastern European country. I see 387 pages indexed currently. Aha, checking out the bottom of the page, I see this:

Linking to a free ringtones site, an SEO contest, and an Omega 3 fish oil site? I think I’ve found your problem. I’d think about the quality of your links if you’d prefer to have more pages crawled. As these indexing changes have rolled out, we’ve improving how we handle reciprocal link exchanges and link buying/selling.

If you are interested in SEO, you really need to read this: Indexing Timeline

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Comment by AHFX
2006-05-20 13:08:49

That article is very good, but extremely long. We’ve put together a “condensed version” of why excessive reciprocal links could reduce the amount of pages you have indexed in Google based on Matt’s article and his comments. Check out for more information.

Comment by ShaolinTiger
2006-05-20 20:21:03

Yeah after reading that, I’ve decided DP link exchange is a bad idea, and have removed it from all my sites.

After the big daddy update, it might actually do more bad than good, it has a positive effect on MSN I know..but G still brings more traffic.

Comment by Chris Packer
2006-05-21 19:53:34

It doesn’t seem to say such links will harm your site, simply that they won’t necessarily be followed for indexing purposes??

Reading it, I feel left with more questions than answers.

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