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AdWords launches Click-to-Play Video Ads

May 24, 2006 by  

Video advertising is now a reality. AdWords recently unveils the click-to play video ads for AdWords advertisers. These new ads will be shown on AdSense publisher network and will be available to advertisers in the US, Canada and Japan before they are rolled out to other regions.

Here’s an example of what they will look like

First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads — and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.

Second, these ads will be supported by both site- and keyword-targeted campaigns. You can choose to serve your video ad on a specific site or on pages in our content network that relate to your product or service. As always, you have the ability to geo-target your video ads internationally, nationally, or locally.

Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser’s site, as you can see in the example below:

Read more: Click-to-play video ads for AdWords

I would presume video ads will get a high response initially, perhaps much higher than any other ad formats due to them being a novelty.

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