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Between Blogging and Affiliate Marketing

June 18, 2006 by  

Chris Garrett of Performancing.com has written an interesting article giving out 10 steps to help you produce profitable blog.

Chris writes:

I was talking last night to a guy I haven’t seen in months. Around the same time I did he stopped focusing on SEO and affiliate sites and started developing a blog. When I was just about to say how cool that was he said he was giving up on blogs and was going to go back to creating mini sites to generate adsense and affiliate income. His decision was based on his conclusion that “blogs are not profitable” and he asserted that I should give up on this blogging lark and “make some real money”.

When I asked him what had made him think this way, he sent me a link to a forum thread containing two huge Adsense cheques. I have to say I have never received a cheque with that many digits before. For a split second I thought I might agree with him. Then I remembered why I left doing the sort of thing he was going back into, I never felt good about the sleazy snake oil part of the internet marketing business, I want to produce something of lasting value. I told him so but he was set on his path, had already bought the domains and his plans were in motion. Good luck to him. Did get me thinking though.

I can identify the dilemma faced when deciding what direction one should take in order to make money successfully on the Internet.

If you have been following my blog from the beginning, I’ve given details somewhere that I am making more from affiliate programs and selling my own products.

I started to take blogging more seriously early this year. Since then I’ve to split my attention between blogging and affiliate programs/SEO.

To be honest, the forum thread has made me questioned my priority too.

From my experience, I find it’s easier to make money from affiliate program than blogging. You get immediate result from your affiliate campaigns and it’s not mandatory to come up with new content as frequently as blogging in order to continue to attract traffic.

That’s not to say that affiliate marketing doesn’t require hard work, it does, but it’s just not as time consuming as blogging before you could start seeing positive results, which may take months.

So why don’t I just shift my focus back to SEO/affiliate program and forget about blogging totally?

The answer is simple for me: diversification.

Blogging allows me to learn more actively by keeping me up to date with the latest news and trends to help me stay ahead of the curve. My hope is to be able to apply the new found knowledge in my daily tasks more effectively.

It also allows me to produces something of lasting value. Along the way, I am able to brush up my writing skills and improve my English.

In term of financial gain, I am seeing the increase in my AdSense income. Nothing to shout about at the moment but suffice to say that I am making $300 to $500 extra every month as compare to that I made when I wasn’t blogging.

Extrapolate that several months in the future, I believe the amount will go nowhere else but up.

All I need to do now is to find the right balance between blogging and affiliate marketing and stick with both.

Anyway, you can read more about the article here: 10 Step Plan to a Profitable Blog

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