Web News Readers Spend More Money Online
June 19, 2006 by Gaman
Just a quick link to a news article that I find interesting:
Frequent readers of newspaper Web sites are more likely to make online purchases than other Internet users, according to a study released on Friday by the Newspaper Association of America.
Eighty-two percent of so-called “power users” — those who visit a newspaper Web site on an average day — have bought products online, compared with 55 percent who are less frequent visitors, the study said.
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