Google AdSense Introduces Channels for Referral Programs

July 1, 2006 by  

If you are actively promoting Google’s referral programs, i.e., AdSense, AdWords and Firefox referral programs, you’ll be happy to know that you can now add channels to track your referral results.


Channels provide a way to track the performance of the ads on your pages or sites.

If you have multiple sites or multiple sections on your site, you can use channel to find out which site or section earning you the most money from Google referral programs and track which text or button referral formats perform better.

I’ve written about tracking your AdSense ads performance with channels here.

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