Digg Vs. The New York Times

While Digg continues to gather momentum and increase its traffic, NYT seems to be losing the popularity contest.

According to the Hitwise US sample of 10 million internet users, Digg ranked at #101 in the News & Media category in for the week ending July 1, 2006. The share of page impressions for the NY Times was 19 times greater than for Digg for that week. If I put the NY Times on the same chart as Digg, Digg’s traffic would look tiny and relatively flat, even though its share of page impressions has grown substantially in the past several months, increasing 51% from February to June 2006. Digg did receive a greater share of page impressions in June than Times Select, the subscriber-only section of the NY Times, and long ago eclipsed Slashdot, as you can see on the chart below.

If this trend continues, I won’t be a suprise to see the number of visitors to digg exceed that of NYT in the near future.

Read more: Digg versus New York Times Reality Check