Top

Is There Money in MySpace?

July 17, 2006 by  

Like the popular YouTube.com, MySpace, the most popular social networking site is struggling to find a way to monetize its traffic.

Banner ads don’t make a Web site as much money as a sponsored link on a search results page.

Sponsored links lead directly to a business’s Web site, whereas banner advertisers are only supposed to make an “impression” on a visitor.

Compounding the problem is the fact that MySpace doesn’t even get the lucrative blue-chip brand advertisers to buy those banner ads despite the fact that its member demographic is the young and malleable crowd after which marketers lust.

But blue chippers stay away for a good reason. And it’s embodied in the profile of MySpace member Forbidden. Her page is the sort of user-generated content that keeps meticulous brand managers awake at night because of its unbridled nature.

Let’s just say you’re not going to find a Ford ad next to her comments section anytime soon.

Read more: Is There Money in MySpace?

Did you enjoy this post? Please subscribe via RSS or email.

Related posts

Comments

RSS feed | Trackback URI

1 Comment »

Comment by e-tech
2006-07-18 15:02:07

i guess the people who make & own the myspace “pimping” site makes better money!

 
Name (required)
E-mail (required - never shown publicly)
URI
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> in your comment.

Trackback responses to this post

Bottom