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Get Paid US1000 a Month For Submitting News Story to Netscape

July 20, 2006 by  

You read that right, the dawn of social bookmarking commercialization is here, and it’s bound to happen anyway sooner or later.

In an effort to attract more existing and active users from Digg, Reddit, NewsVine and delicious, Jason Calacanis and the new Netscape Project are offering $1000 per month to these people to put in at least 150 stories per month on Netscape.com.

That’s US12,000 per year for doing what they have been doing all this while!

20 positions of loyal bookmarkers which will be called “Netscape Navigator” is available.

In order to quality for this position, one would need to be in the top 20 submitters on Digg, delicious, Flickr, Reddit, MySpace and so on.

We will pay you $1,000 a month for your “social bookmarking” rights. Put in at least 150 stories a month and we’ll give you $12,000 a year. (note: most of these folks put in 250-400 stories a month, so that 150 baseline is just that–a baseline).

Now, this offer is going to get a big response I know, so we’re going to have to limit to a dozen or so folks. However, I’m absolutely convinced that the top 20 people on DIGG, Delicious, Flickr, MySpace, and Reddit are worth $1,000 a month and if we’re the first folks to pay them that is fine with me–we will take the risk and the arrows from the folks who think we’re corrupting the community process (is there anyone out there who thinks this any more?!).

We’re gonna identify this people in our system as “Netscape Navigators,” and they will work with our full-time “Netscape Anchors” to build a community. I see a day when we have the eight full-time Anchors working with two dozen Navigators to keep the site fresh and clean (hmm… I think I need a better choice of words here).

Not surprisingly, this move to pay to users from the existing social bookmarking sites has attracted some controversy.

Michael Arrington of TechCrunch writes:

Digg’s Achilles heel is that such a small group of active users drives so much of their success. However, even if those users bail to Netscape, others will certainly take their place at Digg. In my opinion, Netscape may gain some human assets and may get better story submissions, but Digg will probably continue to thrive.

At the end of the day, the Netscape product is a soulless reproduction of one of the most interesting cultural experiments occuring on the web right now. It was thrown at millions of mainstream Internet users (previous Netscape portal users) who don’t understand Digg and probably don’t care (yet). If anything, my bet is that total page views at Netscape have dropped since the changeover, possibly substantially. Buying users from Digg won’t change that one bit.

Whether buying users from digg could enhance and increase Nerscape popularity or not is remain to be seen.

I personally do not see the concept of paying community members as inappropriate or even unethical. Some people were upset when Weblogs offered to pay bloggers, but then everybody follow suit later when they see it’s working fine.

Giving hard cash won’t hurt the quality; it would probably help enhancing it as it keeps the contributors to stay motivated and more passionate about what they are doing.

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Comment by Stu
2006-07-24 07:59:29

$1,000 for 150 stories? That’s less than $7 per story.

I’m just not sure what makes people tick who submit 400 stories a month to a website. If they’re not getting paid already, they’re mad – just making a bucketload of money for the people who own Digg.

Netscape must be pretty confident that they can take on Digg if they’re thinking of offering out $20,000 per month for content.

 
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