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Improving Your Google AdWords Quality Score

July 22, 2006 by · Leave a Comment 

If any of your campaigns are hit by the recent changes in Google AdWords quality score, you might want to consider doing some or all of these:

1. Add content
2. Add detail privacy policy
3. Add contact us page
4. Add external links to helpful resources

Forum discussion at WebmasterWorld

This Was How One Got Listed in Yahoo

July 22, 2006 by · Leave a Comment 

From: jerry@akebono.stanford.edu (Jerry Chih-Yuan Yang)
Subject: Re: new category request
Date: 21 Dec 1994 11:19:12 GMT
Organization: Computer Systems Laboratory, Stanford University
Reply-To: jerry@terminus.stanford.edu

In-reply-to: eric@netpost.com’s message of Tue, 20 Dec 1994 09:13:04 GMT

hi eric – i will create a category for web promotion and place
you in it.

jerry yang
yahoo

http://akebono.stanford.edu/yahoo/

—-

Jerry,

Can you help me create new category for Web promotion services?
Yahoo does not have one. The closest match is at

http://akebono.stanford.edu/yahoo/computers_and_internet/www/

I haven’t fouind any other companies that do what I do, so
any help you can offer would be greatly appreciated.

Thank you,

Eric Ward
NetPOST – Web Promotion Services

http://www.netpost.com

[source]

Discuss About Making Money Online At Earners Forum

July 21, 2006 by · Leave a Comment 

It’s not everyday we see a newly created marketing forum that manage to attract over 1500 members within three weeks of being launched and EarnersForum is one of such forums.

If you are looking for a forum to discuss about making money online, then check this one out. Besides its good content, several big names in the Internet marketing niche such as Joel Comm, ShoeMoney, Darren Rowse to name a few, are a member of this forum too.

Joining the forum also puts you in the running for some pretty amazing prices including $1000 sent via Paypal, a copy of Aaron Wall’s SEO Book, a developed niche article web site and several others.

There are private forums that are limited to people in your income level. To get into these forums you’ll to reveal your income level in your application. This is an interesting twist which I’m sure will attract many potential members to join.

Blogging Is All About Me

July 20, 2006 by · 4 Comments 

That’s not too surprising is it?

Just take a look at PetalingStreet.org for an example, and you’ll find the majority of bloggers prefer to write about themselves and share their own experiences rather than to discuss about politics or technology.

There’s nothing wrong about this of course but it also means that there’s always room to accommodate bloggers who would write about non personal and current issues, obviously.

According to a recent survey conducted by The Pew Internet & American Life Project “A-list” bloggers are usually those who write about topics that covered by traditional media but in general blogging is more of a personal experience.

The Pew study also showed that U.S. adult Internet users prefer to read, not write, blogs. About 12 million, or 8 percent of the total number of adult Internet users, post blogs, while 57 million, or 39 percent of the online population, read them.

Profits Murdered By Google Adwords

July 20, 2006 by · Leave a Comment 

After reading Graywolf’s experience with AdWords and how he had to pull the plug after the recent changes made by Google Adwords Quality Score, I kind of feeling a little bit lucky for not being affected negatively by the new algorithm changes.

Graywolf writes:

When I changed my landing page there was minimal increase in average time on site and number of pages viewed. My original landing page had a zen-like brevity to it,consisting of the following elements a top graphical banner, a product description, a product image, and a “buy button”.

The page was an island with no way in or out to other parts of the site. After speaking with some Adwords reps on the phone it was suggested I “improve the user experience” some suggestions were add alternative navigation, add more information and customer testimonials. So I took the main website template and set the landing page inside of it. I lengthened the product description, and added some reviews. After calling and requesting a re-review nothing changed.

Get Paid US1000 a Month For Submitting News Story to Netscape

July 20, 2006 by · 1 Comment 

You read that right, the dawn of social bookmarking commercialization is here, and it’s bound to happen anyway sooner or later.

In an effort to attract more existing and active users from Digg, Reddit, NewsVine and delicious, Jason Calacanis and the new Netscape Project are offering $1000 per month to these people to put in at least 150 stories per month on Netscape.com.

That’s US12,000 per year for doing what they have been doing all this while!

20 positions of loyal bookmarkers which will be called “Netscape Navigator” is available.

In order to quality for this position, one would need to be in the top 20 submitters on Digg, delicious, Flickr, Reddit, MySpace and so on.

We will pay you $1,000 a month for your “social bookmarking” rights. Put in at least 150 stories a month and we’ll give you $12,000 a year. (note: most of these folks put in 250-400 stories a month, so that 150 baseline is just that–a baseline).

Linking and Off-page SEO Most Important to Search Engines

July 19, 2006 by · Leave a Comment 

Forum Interactive has conducted a study using its SEMLogic technology to find which factors were the most important to the pages ranked on the first page of search engine result pages.

They analyzed the keyword “laptop”, a very competitive one at that, to find various on-page and off-page factors that influence it ranking in Google, Yahoo, and MSN.

Here are some of the interesting findings:

In-Bound Link (IBL) Quality. This is a measurement of key elements on the page containing an in-bound link which, in combination, influence the link reputation for the target of the link. This is the only factor that had the same level of relative influence across the search engines and happened to be the most influential in all cases.

In-Bound Link Relevance. This is a proprietary measurement of the topic/keyphrase relevancy of the content on the page containing the in-bound link. Yahoo™ and MSN™ place the same level of importance on this factor but not as much as Google™.

Google AdSense Introduces New Verification Processes for Publishers

July 19, 2006 by · 1 Comment 

Google has added another layer to their verification process to screen out shady fraudsters from joining the AdSense program. The process verifies the potential affiliate’s e-mail, phone and mailing address and ensures the accuracy of your contact information.

The new verification process was not yet put in place when I joined them in 2003.

To verify your e-mail address, Google will send out e-mail to inform you that you will be receiving a Personal Identification Number (PIN) via standard mail.

Google will print your PIN on a 6”x9” postcard and send it via standard mail several days after your account balance reaches US50 for the first time. Existing publishers who have been paid before probably won’t have to go through the verification process – correct me if I am wrong.

Once you receive the PIN, you have to enter it into your AdSense account, and in effect verifying your mailing address.

10 Alternatives to Checking Your AdSense Earnings

July 19, 2006 by · 2 Comments 

Those who can’t help but to check their AdSense stats every five seconds or some are probably suffering from GAD or Google AdSense Disorder, nothing serious but I guess it’s still a kind of an addiction :)

As you know, constant checking won’t lead to more earnings – in fact, it could lead to the opposite.

So, Eric Giguere of Make Easy Money with Google and AdSense has written 10 things you could do to be more productive rather than checking your AdSense stats over and over…

1. Write more content.
2. Read the AdSense Terms and Conditions.
3. Visit an AdSense forum.
4. Study the AdSense heat maps.
5. Research keywords.
6. Create some channels.
7. Create systems.
8. Optimize your pages.
9. Think like an advertiser.
10. Spend time doing other things.

Is There Money in MySpace?

July 17, 2006 by · 1 Comment 

Like the popular YouTube.com, MySpace, the most popular social networking site is struggling to find a way to monetize its traffic.

Banner ads don’t make a Web site as much money as a sponsored link on a search results page.

Sponsored links lead directly to a business’s Web site, whereas banner advertisers are only supposed to make an “impression” on a visitor.

Compounding the problem is the fact that MySpace doesn’t even get the lucrative blue-chip brand advertisers to buy those banner ads despite the fact that its member demographic is the young and malleable crowd after which marketers lust.

But blue chippers stay away for a good reason. And it’s embodied in the profile of MySpace member Forbidden. Her page is the sort of user-generated content that keeps meticulous brand managers awake at night because of its unbridled nature.

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