Browse Sites to Advertise by Category in Google AdWords

Google AdWords has released a new feature called the category site selection which allows you to browse sites by category to help you find relevant sites to advertise at.

Category site selection is found on the Identify sites page when you create a new site-targeted campaign, or on the site tool in an existing site-targeted campaign. The site tool can be accessed via the Add sites link on your Ad Group’s campaign summary page.

When you select the category Internet - Search Engine Optimization & Marketing, for example you’ll see the following sites listed along with the information such as whether image ads available and their maximum impression per day.

5 Tools To Bulletproof Firefox

Looking for ways to make your Firefox browser more secure?

Techweb has a roundup of the most important security add-ons to help you fight spyware, adware drive-by-downloads, phishing and all sort of other malware.

Check out: 5 Tools To Bulletproof Firefox

Opt Out of the ODP Title & Description with META NOODP Tag

Google has added a new META support called NOODP tag which lets you to opt out of the Open Directory Project (ODP) title and description in Google search result pages.

The descriptions that appear under a page in the search results are generated automatically. In some circumstances, Google uses descriptions from ODP as the title and description.

Some site owners want the option to opt out from using the ODP generated description. Now you can do that using the following meta tag to direct all search engines that support the meta tag not to use ODP information

Google Documentary: Behind the Screen

Peter Da Vanzo of v7n points us to an interesting 47 minutes long video about Google – Behind the Screen Documentary at GUBA.

Peter writes:

Then the documentary starts to ask some hard questions - about the Holocaust. The documentary looks at the subjective bias of the algorithms, and the nature of truth. Privacy questions. Retaining data. The potential for the mis-use of information. “Why would someone want to make all the worlds information available?” - the inference being, I think, that underneath lies a desire for control. Is information storage and retrieval going to be a private enterprise or a public enterprise, and what are the consequences of that?

Kinderstart’s Lawsuit against Google Dismissied

You may have heard about this lawsuit where Kinderstarts, a directory and search engine for information related to children sue Google over their poor ranking.

KinderStart alleges that its parenting search engine site suffered an approximate 70 percent drop in monthly traffic in March last year after Google buried its visibility in search results. KinderStart, which claims to have originally been in the first 10 results when Web users scoured the Internet for KinderStart, also saw an 80 percent drop in AdSense revenue.

and

Google PageRank & BackLink Updates

Several people have been noticing changes in their Google PageRank for the past few days.

You can find several forum discussions about this:

• Search Engine Roundtable Forums
• DigitalPoint Forums
• WebmasterWorld
• Search Engine Watch Forums

I’ve previously written about the weird increased in PageRank for Sabahan.com where the main page went from PR0 to PR6 in less than two months after this blog was launched. Several inner pages had also experienced an increased from PR0 to PR5.

After the current update, Sabahan.com PR is reduced to PR5 while those pages with PR5 reduced to PR4.

The Problem With CPA & Bloggers?

My previous post about BlogKits receives a response from Jim Kukral himself. In his blog, Jim writes:

I think you underestimate the power of a “well-positioned” and creative cpa ad and how blog readers will “take” to it. There is simply nothing more powerful than a recommendation. Think about it, is your reader more or less likely to click on an ad that they know will help you support your blog?

The key in this whole thing isn’t that we’re going to “throw an ad in the sidebar”. Placement, and creativity are KEY! Thank you for the write up! Oh yeah, and nobody will be asking any bloggers to put “ads” inside their posts, unless they want to.

CPA Marketing Network Targeted For Bloggers Launched

Jim Kukral recently launched BlogKits, a CPA (cost per action) network targeted specifically for bloggers.

The program will be officially opened in late summer/early fall 2006 and currently accepting application.

The aim of the program is to help bloggers make money by supplementing their AdSense income with CPA offers from selected merchants such as Peapod.com. Care One Credit, Peter Leeds, Winesource, and Gadgetstuff. BlogKits is not one of those “pay for posting” programs.

I don’t know if CPA ad network for bloggers would take off but I am incline to believe that such network will have harder time to compete with existing affiliate networks such as CJ.com and Linkshare.com for audience.

AdSense.com Fed Up With Google AdSense

It may look like one would enjoy some good free publicity when a company as big as Google shares the same name as his/her company name for one of their services.

The opposite has happened to AdSense Consulting, the original owner of the domain AdSense.com back in 1996.

Apparently they have been getting thousands of spam messages per day and hundreds of unrelated phone calls asking about Google AdSense customer support related questions. What a nightmare.

Google AdSense declined when asked by AdSense Consulting if they wanted to buy the domain.

An Interview with David Sifry - CEO of Technorati

Guy Kawasaki has put up an interviewed with David Sifry, CEO of Technorati asking him 10 questions about how Technorati works as well as the practices of good blogging.

Want to know how to get into the Technorati top 100?

Well, in one of the questions, David offers some guidelines that could help you push yourself into the Technorati Top 100 blogs.

Full interview here: Ten Questions with David Sifry

« Previous Page — Next Page »