Matt Answers More SEO Questions On Google Video
August 3, 2006 by Gaman · 2 Comments
Matt Cutts posted three more video sessions on Google Video answering some SEO (Search Engine Optimization) questions.
Session 4: Static vs. Dynamic URLs
- Static vs. Dynamic urls: does PageRank flow the same to both? What pitfalls should I avoid with dynamic urls?
- Can Sitemaps alert webmasters when their site has been hacked?
- Can I do geotargetting within Google’s Quality Guidelines?
Session 5: How to structure a site?
- Merging acquired domains with 301s?
- How to create a site architecture with themes and keywords?
- My urls have too many parameters–can I serve up static HTML to Googlebot instead?
- How to do split A/B testing?
Session 6: All about Supplemental Results
- Should I worry about results estimates for 1) supplemental results 2) using the site: operator 3) with negated terms and 4) special syntax such as intitle: ? Answer: No. That’s pretty far off the beaten path.
Affiliate Program Tutorial – Mastering the Basics
August 3, 2006 by Gaman · 4 Comments
Affiliate program is one of the most widely used and effective ways to make money online. Affiliate program is an online marketing method where you refer visitors from your website to the merchant’s website.
You don’t have to fulfill any products or service, handle customer service issues or do anything else except refer your visitors from your website to a merchant’s website.
Because it seems so easy to setup and run, most people, especially newbies would simply send spam emails or spam the forums with their affiliate links to promote their programs.
Some will go one step further by creating websites or blogs and plaster their affiliate banners and links on all available space, then sit back and hope for the money to roll in.
Unfortunately, that’ll never happen.
Matts Answers SEO Questions on Google Video
August 1, 2006 by Gaman · Leave a Comment
Matt Cutts, the Google guy has posted several videos on Google Video to answers several SEO questions.
Session 1: Qualities of a good site
Matt Cutts answers Google questions: – Does Sitemaps depend on pageviews? – What are the top things to do in SEO? – Should I use bold or strong tags?
Session 2: Some SEO Myths, Large Site Launches and Google Images
Matt Cutts answers Google questions: – Myths: 1) sites on the same server, 2) IP, or 2) including off-domain JavaScript – Launching sites … all » with millions of pages: how should I do it best? – Google images: updates on the horizon, and current Google Images technology
Session 3: Optimize for Search Engines or for Users?
View Estimated Invalid Clicks in Your AdWords Account
August 1, 2006 by Gaman · 2 Comments
Several days ago the AdWords team introduces a new feature which could help clarify some of what is going on behind the scenes in the click-fraud detection battle.
This new feature displays the “invalid clicks” and “invalid clicks rate” in your AdWords reporting which will show all the invalid clicks affecting an account.
These clicks are filtered in real-time by our systems before advertisers are charged for them. The resulting data will of course differ from one advertiser to the next. In addition, a much smaller number of invalid clicks may also be credited to advertisers’ accounts after-the-fact, as the result of a publisher being terminated from the AdSense program for invalid click activity. These will appear as account-level credits.
Unbranded AdSense Ads Being Tested
I haven’t seen this one yet but the one with an image next to my ad units is already shown on some of my sites.
Anyway, JenSense points us to a post by Mack who has occasionally seen AdSense ad units on Ranx.co.uk that are unbranded without showing the “Ads by Goooooogle” or the “Advertise on this site” that normally displays in his ad units.
So what’s the bid deal here? Well if the branding is gone, most publishers would definitely start seeing a higher CTR.
You’ll be able to integrate the ad units directly with your content blurring the line between ads and content even more. Some people will see them not as advertisement but as part of your content so they would click them and not realizing they are actually ads.
