What Makes a Good Landing Page?

September 28, 2006 by · 4 Comments 

MindValley has published an article about increasing your conversion rate with targeted landing pages. A good landing page, according to them has the following qualities

1. The headline and copy correspond to the ad that triggered the page.
2. The focus is on getting visitors to take one specific action.
3. There are no distracting navigational links.
4. The copy is short.
5. There is a prominent subscription form or checkout option.

A landing page is usually shorter and more straightforward than the copy on your normal website but it doesn’t necessary need to be short. It should be as long as it needs to be. High ticket items would sometimes necessitate longer copy.

Your target visitors may demand more information before they are convinced to take the specific action especially if there’s no ‘pre-selling’ takes place earlier before they reach your landing page.

Part Two of Scott Boulch’s “Death of AdSense” Report Released

September 28, 2006 by · 4 Comments 

Scott Boulch has released the second report entitled “Life After AdSense, Climbing the Internet Marketing Food Chain”.

So why do you need this report?

If you are doing AdSense and you are not satisfied with the results you are getting or you want to know about other money making alternatives besides AdSense, this report may be able to offer some insight into these issues.

In this report Scott describes a method that he is using to replace the $50,000 per month AdSense revenue he lost when things took a turn for the worst. He basically tells you how to promote CPA offers using PPC. I am aware of this technique for a while but have never really given it a try. Perhaps it’s about time I give it a shot.

I am making between USD1000 to USD2000 every month promoting CPA offers on my websites, that’s nothing to shout about but it’s always fun to receive checks in USD.

Free Videos: How A Guy Went From Zero to $16,000 a Day in Sales

September 20, 2006 by · 6 Comments 

Andy Jenkins and Brand Fallon have posted two videos describing some of their best SEO strategies which help them went from zero to $16,000 a day in sales.

They are using completely white hat techniques to rank highly in the organic search result pages.

If you are shipping physical goods over the Internet, or even selling a virtual products there are stuff to learn to improve your websites and marketing effort.

If you have some time to spare, I recommend you to watch both videos which are particularly useful if you are a newbie.

If you are a veteren marketer, you may find some of the techniques already familiar to you. Nevertheless, it’s still interesting to see how these successful Internet marketers make money using the techniques you may already know.

First Video: How I went from Zero to $16,000 a Day in Sales

The Death of AdSense?

September 20, 2006 by · 3 Comments 

Once in a while someone comes up with something provocative that draws everybody’s attention. That’s the case when Scott Boulch released a free 18 page report called the Death of AdSense last week.

If you are doing AdSense, that title surely grabs your attention.

Although I do not completely agree with Scott that AdSense is dead, I do believe that we should never rely solely on AdSense as our only source of income. For me AdSense is dead for those who are doing spammy sites but it’s very much alive and kicking for others.

Scott refers himself as a former AdSense junkie who now makes 50K a month after quitting AdSense. So what’s the next big thing he is talking about after AdSense?

Well I won’t spoil it for you but there’s a chance that you are already doing it.

Get Listed In Yahoo! Directory For Only $60?

September 20, 2006 by · 2 Comments 

I don’t know about you but I feel that the value of a listing in Yahoo! Directory is diminishing by the day especially when it costs you USD299 annually to maintain your listing.

That’s what I paid for several of my sites which are currently listed there and I am thinking whether I should continue by payment for next year. On the other hand, I still feel that the listings do add some level of trust to my organic results even after Yahoo start using the redirect method which might prevent proper passing of PR.

But from my experience, that’s not always the case.

Anyway recently I came across a forum thread at DigitalPoint Forum about a guy who guarantees listings in the Yahoo! Directory for only $60 which usually set you back $299 for review. I suppose he has found some backdoor into the directory. It’ll cost you the usual $299 anually to maintain your listings though, no shortcut there.