MindValley has published an article about increasing your conversion rate with targeted landing pages. A good landing page, according to them has the following qualities

1. The headline and copy correspond to the ad that triggered the page.
2. The focus is on getting visitors to take one specific action.
3. There are no distracting navigational links.
4. The copy is short.
5. There is a prominent subscription form or checkout option.

A landing page is usually shorter and more straightforward than the copy on your normal website but it doesn’t necessary need to be short. It should be as long as it needs to be. High ticket items would sometimes necessitate longer copy.

Scott Boulch has released the second report entitled “Life After AdSense, Climbing the Internet Marketing Food Chain”.

So why do you need this report?

If you are doing AdSense and you are not satisfied with the results you are getting or you want to know about other money making alternatives besides AdSense, this report may be able to offer some insight into these issues.

In this report Scott describes a method that he is using to replace the $50,000 per month AdSense revenue he lost when things took a turn for the worst. He basically tells you how to promote CPA offers using PPC. I am aware of this technique for a while but have never really given it a try. Perhaps it’s about time I give it a shot.

Andy Jenkins and Brand Fallon have posted two videos describing some of their best SEO strategies which help them went from zero to $16,000 a day in sales.

They are using completely white hat techniques to rank highly in the organic search result pages.

If you are shipping physical goods over the Internet, or even selling a virtual products there are stuff to learn to improve your websites and marketing effort.

If you have some time to spare, I recommend you to watch both videos which are particularly useful if you are a newbie.

Once in a while someone comes up with something provocative that draws everybody’s attention. That’s the case when Scott Boulch released a free 18 page report called the Death of AdSense last week.

If you are doing AdSense, that title surely grabs your attention.

Although I do not completely agree with Scott that AdSense is dead, I do believe that we should never rely solely on AdSense as our only source of income. For me AdSense is dead for those who are doing spammy sites but it’s very much alive and kicking for others.

I don’t know about you but I feel that the value of a listing in Yahoo! Directory is diminishing by the day especially when it costs you USD299 annually to maintain your listing.

That’s what I paid for several of my sites which are currently listed there and I am thinking whether I should continue by payment for next year. On the other hand, I still feel that the listings do add some level of trust to my organic results even after Yahoo start using the redirect method which might prevent proper passing of PR.