How to Lower Costs for Leads Generated via Google AdWords

October 7, 2006 by  

If you are looking for ways to lower your Google AdWords costs then check out this article by Marketing Sherpa.

It’s a case study of a real-life B- to-B lead generation marketer who changed bidding tactics and tested page changes.

The study involves a strategy which is worth following:

Step #1. Segmentation by lead readiness
Step #2. Optimize landing pages for lead conversion
Step #3. Cut low-value campaigns

The study concludes that if you have to choose between paying for landing page tests versus paying for more search clicks, the landing page should win. This should also apply to those who create and test landing page themselves.

Read the full article: How to lower costs for leads generated via Google search ads (PPC)

Did you enjoy this post? Please subscribe via RSS or email.

Related posts


RSS feed | Trackback URI

Comments »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> in your comment.

Trackback responses to this post