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Yahoo Keyword Selector Tool Still Alive

January 31, 2007 by · Leave a Comment 

There were many speculations about the future of Yahoo’s Keyword SelectorTool when many users had trouble using for the past few days.

It’s no doubt one of the most useful free keyword research tools online.

Yahoo spokesperson explained that this is not true. The reason why the public Keyword Selector Tool being inaccessible are due to volume and it’s not in danger of disappearing anytime soon.

In fact, a new public keyword research tool which would be hosted through Yahoo! will be made available later this year.

For existing advertisers on Yahoo Search Marketing, the “protected” version which is accessible within an advertiser’s account management console should work fine.

Malaysian Bloggers Undeterred by Lawsuit

January 31, 2007 by · 1 Comment 

Here’s a news from AFP about the two Malaysian bloggers being sued by a newspaper.

If you don’t know it already, Ahirudin the owner of “Rocky’s Bru” blog and Jeff Ooi of “Screenshots” are being sued for series of posts critical of government policy that were published on their sites.

Under a deal floated by New Straits Times Press, its newspaper and Ooi has agreed to refrain from publishing articles or posting comments related to the lawsuit. Likewise Ahirudin and the NSTP have came up with a similar agreement.

This step was taken to prevent prejudicing the case.

The thing is, anybody can and setup a blog and discuss about the lawsuit. This is what happening now as new blogs mushroom and existing blogs continue to write about it

If two of the bloggers were to create anonymous blogs at blogger.com to talk about the issue, there’s nothing stopping them too.

9 Keyword Research Tips to Help You Expand Your Existing PPC Keyword List Dramatically

January 31, 2007 by · 3 Comments 

Your keyword list plays a crucial role in your pay per click campaign success. Your goal is to show up on the first page of search results for as many related keywords as possible and these tips will help you do just that.

Once you have your main keyword list ready, you can expand it further by adding keyword variations such as misspellings, abbreviations, plurals etc.

In addition to finding keyword variations that you may never come up with using the normal keyword research tools, you can now target less competitive keywords while at the same time save money on your advertising budget. It’s not surprising if you find some of these keywords convert well.

 

1. Use Misspellings and Typos

Online searches sometimes misspell words and phrases they are looking for. Use these common misspellings to your advantage. Misspell keywords cost considerably less and they are less competitive too.

To come up with common misspell words and phrases you can

  • Think about common typing mistakes such as wrong letter order (distinguish distingiush), double typing (think, thhink),common omissions (burger, burge), wrong replacement (yahoo, yahpp)
  • Think of the commonly misspellings such as (calendar, calender), (commitment, committment), (barbecue, barbeque), (separate, seperate)
  • Use the typo generation by Searchspell at http://www.searchspell.com/typo
  • Ask your friends or family members about common misspelling that’s related to your niche.

If you think using misspell keywords is a waste of time, and bring in no traffic then check out this page from Google. The data shows some of the misspellings detected by their spelling correction system for the query “Britney spears”. This applies to other search terms too so you can see how you can profit from it.

Apparently, there’s a lot of people searching for “ Brittany spears”.

 

2. Identify and Use Common Abbreviations and Acronyms

Understanding and using this tip can lead to the discovery of new keywords which may be harder to identify using the traditional keyword research tools.

Abbreviations:

Dec vs. December
1st Place Software vs. First Place Software
Windows XP vs. WinXP

Acronyms Examples:

PDA vs Personal Digital Assistance
F1 vs. Formula One
PC vs. Personal Computer

Use the free online tool such as AbbreviationZ at http://www.abbreviations.com/ to find common abbreviations and acronyms related to your niche.

 

3. Use Various Verb

Different searchers express themselves differently so use different variations of verbs.

For Example:

Learn to type
Learning to type
Learn typing
Learning typing 

 

4. Use Plural vs. Singular

Using both plural and singular version of your keywords can easily double the number of keywords in your list. For example, consider using

Computer book
Computers book
Computer books
Computers books

When using this technique, keep in mind that while Google AdWords distinguishes between plural and singular keywords, Yahoo Search Marketing doesn’t. However when it comes to organic search, almost all the major search engines distinguish between the plural and singular forms.

 

5. Use Separated, Hyphenated and Merged Keywords

Some keyword can either be merged or separated by a hyphen or space. If you do not use its variations, you might be missing out on half the searchers.

Email, e-mail, e mail
Selfhelp, self-help, selp help
Payperclick, pay-per-click, pay per click

 

6. Use Geographical Location

Some searchers add a location to their keyword search to find local results. Even if what you sell works all over the country or world, people are still interested on using a local provider or at least a company that recognizes their town or state.

For examples:

Kota Kinabalu ford escape dealers
Nintendo Wii Florida
New York law firms

This tip allows you to expand your keyword list exponentially. If you are selling products in the US , you may want have a look at the Census Bureau’s list of cities. It features 25,000 us cities and town that you can combine with your keywords.

Click here for instructions on using the file.

 

7. Use Variations of US and UK spellings

Searchers may use the US or UK spelling variation. Use both variations in your keyword list. Example

Color pencil, colour pencil
Cheque – check
Anti ageing – anti aging

 

8. Use Adjectives

Consider using adjectives in addition to your main keywords. Many people use adjectives when searching such as:

Free
Best
Cheap
Amazing
Beautiful
Quality
New

 

9. Use Domain Names

Many searchers often include domain names in their search. So be sure to include the relevant domain names and all their variations in your keyword list. However be caution when using this tip as a domain name can be considered a trademark. Example

www.usedcar.com
usedcar.com

 

If you have keywords tips of your own, please feel free to share it with us.

 

The Reason For The AdSense Placement Packs Emails

January 30, 2007 by · 2 Comments 

Many AdSense publishers received an email from Google a couple of days ago about the “Placement Packs” and wondered what it’s all about.

Peter Da Vanzo over at V7n blog wrote to Google for clarification and was informed that the type of ads you could expect to see on your site could be video ads in 300×250 format.

I personally think that anything that can help AdSense publishers more money is worth trying.

Quick Links To Blogging Articles

January 30, 2007 by · 1 Comment 

Blogging for Money – A Passive Income?

Some newer bloggers hypothesizing to work hard in the short term of their blogging and then hopefully to slow down later and live off the ongoing earnings from archives.

Can blogging be a set and forget income stream? This is what the article tries to explain.

 

A Guide For Introverted Blogger

If you are an introvert, here are some tips on how you can use your introvert tendencies to enhance your blogging. It includes how to overcome the most common stumbling blocks that an introvert faces when writing for the public.

Repairs To Undersea Internet Cables Delayed Again?

January 30, 2007 by · 3 Comments 

TMNet has not released an official statement on this but according to a news release from AFP today bad weather had again delayed the full repairs to undersea cables damaged last year.

Most of the seven submarine cables have now been fixed but one will take longer than initially estimated.

According to the organization that’s responsible for the repair work, one section of a cable will be completed by the end of February.

We don’t know if TMNet is dependent on that particular cable but if it does, we’ll still have to bear with the less than normal connection for a few weeks more.

In spite of this less exciting outlook, I am noticing a mark improvement in my broadband speed and it’s more tolerable now as compare to a few days ago. Downloading and uploading big files is still a slow process though.

Top 5 Reasons Why Your Blog Fail To Make Money from AdSense

January 30, 2007 by · 9 Comments 

Using Google AdSense is one of the most popular ways for bloggers to monetize their blog. In addition to the ease of use, AdSense offers a reliable source of income to many.

AdSense takes the confusion out of blog monetization and allows bloggers to concentrate on writing quality content instead of worrying about making money.

Well, that’s the idea anyway.

Unfortunately most bloggers fail to earn a decent income from AdSense. Some bloggers end up waiting a year or two to reach the US100 threshold. Many more would never reach the $100 figure. As you may already know, AdSense publishers can only collect their check when it exceeds $100.

So what mystery is concealed behind blog monetization with AdSense that seems to prevent ordinary bloggers from earning decent income from it?

There’s no mystery. The following reasons might give you some ideas why your blog fail to make money from AdSense.

 

1. You Are In The Wrong Niche

If you write about your cat, or what you ate for breakfast this morning etc, you can’t expect to make a lot of money from AdSense, can you?

Personal blogs usually do not do well with AdSense simply because there’s no focus on any particular topic. On these pages, Google will show non-targeted ads which typical have low pay per click because of the poor conversion rate.

Traffic is also hard to come by, unless you are some kind of celebrity already or you know what you are talking about, it’s tough to build loyal followers to a personal blog.

While there’s nothing wrong writing about yourself, you’ll do better with AdSense if you write about a subject that your visitors want to read.

The subject you choose to write about determines the ad prices on your pages. Choose a specific niche and stick with it. However, do not select a niche simply because it’s popular or it has high earning potential. You’ll do better if your choice is based on your own interests or one that satisfies the need for such information.

Certain niches, such as the Internet marketing niche will likely generate lower click through rates because your marketing savvy audience knows what AdSense ads looks like and is less likely to click on your ads.

I wouldn’t recommend choosing a subject which is too narrowly focused. It may be easier to achieve top search engine rankings for less competitive terms and become the authority in that niche but if you plan to attract traffic from the organic search engines, it helps to cover a wider range of topics within a niche.

As an example, instead of focusing your subject on running shoes, try to widen your focus by including other sport shoes such as tennis shoes, running shoes, bowling shoes etc.

 

2. You Don’t Have Enough Content

You can’t expect to make money if your blog contains a few posts or you only post once or twice a month.

It’s important to maintain a consistent posting frequency in order to build up your content for the long run. The more pages you have, the better your chance to achieve top search rankings. This will draw in more traffic to your blog. Only when you have enough traffic can you expect to earn decent income from AdSense.

However, quantity is nothing without quality.

Google use something called ‘smart pricing‘ as one of the factors when determining your ad price

The most successful AdSense pages are those with high quality, original content. This will not only attract the search engine but also attract other sites or blogs to link to yours.

Quality content draws relevant ads on your pages. Quality content usually equals a good experience for the user and advertiser. At the end of the day, this helps to increase your ad price.

 

3. You’ve Got The Wrong Placement For Your Ads

Another reason why you do not make money from your AdSense ads is because you have placed your ads outside the hot spots. The hot spots are places where the users pay the most attention to.

You have to understand where to position your ads to optimize their earning potential. Placing your ads above the fold, or the middle near the content is the location that gets the most of the attention.

blogtimize_sm_en.jpg

Google has written a guide here to help you optimize the ads on you blog.

But like everything else, you need to test to find what works best for you.

 

4. You Are Using the Wrong Ad Units

There are several ad and link units you can choose from. Each unit performs differently relative to your page design but in general the larger the ads the better it will perform.

Their best performing unit for according to Google is the large rectangle (336×280). Alternatively, you can go for the medium rectangle (300 x 250), Wide Skyscraper (160×600) etc. Click here to see all AdSense ads formats.

Then again, you need to test to find what works best for you. The best performing ad unit will not perform well on a site if it does not suit the page layout.

 

5. Nobody Is Reading Your Blog

You have your mom, your sister, your friend and your friend’s friend reading your blog and you wonder why you are not making money from AdSense.

Traffic is the lifeblood of your blog. If you do everything right except getting traffic to your blog then you are already destined for failure.

Having a blog with the best content in the world means nothing if no one knows you even exist.

To get traffic, you need to promote and seek links to your blog. Blog promotion is a big topic. I’ve written an earlier post about getting traffic to you blog here.

 

It takes hard work and patience to build your blog for AdSense. Your success depends on how well you master each of the subjects above. It takes time to rise to the top and a steady and consistent effort will ensure your success isn’t a short term either.

 

Make Money By Uploading Your Video At YouTube?

January 29, 2007 by · 3 Comments 

BBC News recently reported that YouTube was working on an ad revenue sharing program that will allow video uploaders to get a share of the ad revenue. The exact date has not been decided but the program rollout could begin as quickly as within the next couple of months.

This program could enable video creators to make money each time their videos are watched on YouTube. This idea is not new, other video sharing sites such as Revver already split advertising revenues with their users.

One of the options considered is to show the audience of YouTube video a short advert of three seconds length. I would imagine most users would be more tolerant with this arrangement as compare to the industry standard of 15 to 30 seconds ads.

I also imagine the advertisers would prefer longer time slots and perhaps the ability to have their sponsored message appeared at the end of the video clip where users can click to go to their website.

Then there’s another option they could consider, which is to allow video uploaders the chance to upload their video and “tag” it with their AdSense publisher ID to allow them to make money form AdSense.

Is Googlebomb Algorithm Change Affecting Your Site’s Search Engine Ranking?

January 29, 2007 by · 3 Comments 

It’s quite unlikely according to Matt Cutts.

Apparently Google is performing updates more frequently these days. The data refresh become more frequent, roughly daily instead of every 3-4 weeks previously.

Matt took a look at 5 sites where people were asking about changes in ranking for their sites.

All those sites reviewed shared one thing in common. In an attempt to make money quickly, some sites forget about what value their sites are offering to their visitors.

If you are trying to get a good site up quickly ask yourself if you took any shortcuts. If you do, Matt recommends you to revisit those sections and augment them with different tools, contents, features etc.

It’s obvious why those sites reviewed by Matt dropped in their ranking – duplicate content, broken links, redirects, lack of content etc.

If your site ranking has changed recently, you might want to check this out.

Seven Critical Mistakes New Advertisers Make When Setting Up Their AdWords Campaigns

January 29, 2007 by · 4 Comments 

There are two ways to setup your AdWords Campaign, the right way and the wrong way. Here’s I am going to show you the wrong way to do it. If you commit any of these mistakes, you could end up paying more that you should and there’s a good chance that your campaign will fail.

 

1. Targeting the Wrong Language & Countries

The first step you do when setting up a campaign is to select the languages and countries you want to target. Most new advertises make the mistake by selecting the “All Languages” and “All Countries” options.

You may think that the more country your ads are shown or the more language the ads support the better. Nothing could be further from the truth.

If you are selling a product which does not support international shipping, you are going to end up paying for visitors who will never purchase your product. Unless you are a global business, choosing the right country is extremely important when it comes to targeting your market.

adwords-countries.gif

Language specific targeting is useful if your audience only speaks one or more language. This way you can target these customers no matter where they are in the world.

adwords-language.gif

2. Writing the Wrong Headline

The second step requires you to write your headline. Your headline is by far the most important part of your ad. Most new advertisers make the mistake by entering their company’s name or product’s name as the headline.

While it’s important to have your company’s or product’s name out there, it’s more important to have a benefit laden headline that catches your potential customer’s attention.

Your headline should contain your major keywords. It should be what your visitors’ want, not what you want.

 

3. Writing the Wrong Description

Some new advertisers write what their product or service is all about, nothing else. They forget that what the potential customers want to know is what’s in it for them.

Now that your headline managed to get the attention of your potential customers, use your description to deliver on the promise.

Here’s a tip. When you write your ad description fill the second line with a benefit. Think of what your visitors can gain from it.

In the third line, write a feature of your product or service. Remember, features always come after benefits. Here’s an example of a good ad description:

adwords-sample1.gif

Again, it should be what your visitor’s want, not what you want.

 

4. Sending Your Visitors to Your Homepage.

Unless your homepage is targeted and optimized to sell a specific product or service (i.e. it’s your landing page), you do not want to take people there and hope they look around. If they don’t see exactly what your ad says you are offering in five seconds, they’ll leave before you can say blink.

You can send them to any page within your website but this page must be specifically about what your ad has to offer. If it’s a download trial, show them the download page with a download link prominently visible on that page.

 

5. Using Generic Keywords Or Small Keyword List

Most people come up with a list of 5 to 20 keywords that are pretty generic and put everything into a one size fits all kind of campaign. Because of the large variety of keywords in the campaign, the ad does not match the keywords resulting in a low CTR and higher bid price.

What you should do is take all of you different keywords and organize them into groups of narrow, and closely relate terms. Each group should have its own campaigns. Take full advantage of other AdWords keyword features such as negative keywords, and its matching options to quality your traffic even further.

If you want to beat your competitors, you should have at least 200 keywords or more.

 

6. Accepting Google’s Suggested Bid Price

Some new advertisers make the mistake thinking that the suggested bid price is perhaps the minimum bid amount required. It’s actually the maximum bid amount thato you should bid if you want the number one position.

But of course you do not have to be number one most of the time so it’s not necessary for you to accept Google’s suggested bid price.

However, in some highly competitive niches, you may need to bid higher than your competitors especially if you have not accumulated enough history under your campaign or AdWords account. Check out a related post here where I explained why most newbies fail with AdWords.

 

7. Fail to Split Test Your Ads

I am guilty of this myself when I first got stated with AdWords. I can’t stress enough how important it is to split test your ads.

The secret to long term success on AdWords is to keep your bid prices down. And to do that you’ll need to do split testing.

Split test two ads at the same time, then delete the low performing one. Then create a new ad to try beating the best one. When you have two or more ad in a single campaign, Google will rotate them simultaneously. It may take sometime before one ad emerge as the winner.

You can find a related article about split testing here.

 

There you have it, next time you start a campaign make sure to avoid these mistakes.

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