What Determine Your Click Through Rate In Google
January 3, 2007 by Gaman
A post over at Search Engine Roundtable points to a thread in a Search engine watch Forum about a poll asking members to vote on the most important factor they believe determines your click through rate on your ad. The options include:
- Ad Copy
- Display URL
- Narrowness/broadness of keywords in group
- Dynamic Keyword Insertion
- Other (please specify in comments)
Member PPC feels that is an industry by industry variance that comes into play here, but overall, he believes “position and narrowness/broadness or keywords” are the most important factors.
SEW Moderator, Discovery, says;
In my view, a narrowly defined set of keywords, used within focused ad groups is what gives you a solid position resulting in a high CTR. Then on top of solid keywords you have a related title and ad copy, both of which should be different from the viewable competition. With this set up and a competitive CPC you should achieve the best CTR.
I couldn’t agree more with this. On top of that, I think how you differentiate your ad from your competitors in the title and ad copy play a major role that determines your CTR.
Of course some industries are more competitive that others but if you could find a way to make your ad appear the most relevant and beneficial to searchers, you CTR will soar.
Read more: Search Engine Watch Forums.