Customer Testimonial That Reduces Sales
January 10, 2007 by Gaman
Using customer testimonials on your sales page is one way to boost prospects confident on your product or service and ultimately increase your sales.
However, a recent test conducted by MindValleyLabs showed that not all testimonials are the same.
In the test, they added a powerful customer testimonial to one of their landing pages and as a result they saw the sign-up rate of their page nosedive.
Read the full story: How a Customer Testimonial Cut Our Sales in Half