7 Reasons Affiliate Programs Are Better Than Adsense
January 18, 2007 by Gaman
Paydayloanaffiliate.com has a post up called “7 Reasons Affiliate Programs Are Better Than Adsense” where he talks about the advantages affiliate programs enjoy over contextual advertising programs such as AdSense and YPN.
Some of the issues discussed
1. Ad blindness suffered by most AdSense publishers
2. Made for AdSense sites and why it does not work
3. Theme selection to display relevant ads and why it’s hard to do
I find this one the most interesting:
6. Blending, images, and click here now!
Policies governed by some affiliate programs are more lax than programs such as Adsense. Don’t put images next to ads because it might make people click more? Granted, that is a CPC versus a CPA issue, but if you are a member of our affiliate network, I want all the traffic you can possibly give; sales is a numbers game – the more visitors that you give me, the more I have a chance to convert. I can’t cash a 80% conversion rate on traffic, but I’ll take 1000 visitors at 50% conversion over 10 visitors at 100% conversion all day long. Don’t encourage people to click or use incentivized offers? Ouch. Some of the best performing affiliate programs out there let you use incentivized offers; again, affiliate managers want all the quality traffic you can send.
What I like about affiliate program is the freedom you have when it comes to promoting an offer. All that counts is the conversion rate, and not how you get the visitors.
While I don’t think one should avoid AdSense entirely, I think you should not depend on it as your only source of income.