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AdWords Advertisers Will Be Able to See Where Their Ads Are Displayed On The Content Network

February 28, 2007 by  

Kim Malone from Google has revealed that they will show all URLs where AdWords advertiser’s ads are appearing.

Currently, the only way to find where your ads are being shown is to check your raw logs and extract the content site URLs from the long AdWords referral strings.

I used to enable my ads on the content network but had stopped doing so because of the poor conversion rates. I had no control over how and where my ads appeared and I believe this is a turn off for many advertisers too.

This coming move from Google could encourage AdWords advertisers to opt-in to the content network.

So what does this means to you as an AdSense publisher or AdWords advertiser?

This means that opting into the content network while having the transparency of knowing where your ads of being displayed just got easier. You will now be able to easily filter any URLs you don’t want your ads showing up on (such as for competitive or quality reasons) without having to opt-out of the entire network.

From a publisher perspective, if you have good quality sites in the content network, you have nothing to worry about and a lot to gain. If you have sites that are less-than-stellar, the kinds of sites that advertisers wouldn’t be so happy that their ads are appearing on, you might want to worry, or improve the quality of those sites ;)

Here’s a full analysis from JenSense: Google to begin sharing URLs where AdWords advertiser’s ads are being run

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