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Sabahans Love Agloco & Vice Versa

March 16, 2007 by  

You may have noticed that Agloco ads start appearing here at Sabahan.com. I think it’s a clever way to draw readers’ attention to an AdSense ad and it has definitely attracted mine and now I am giving a free plug to the advertiser :)

This method uses the AdSense ads created in such a way that they seem related to the blog where they appear. It’s a method which was originally popularized by JohnChow.com who advertised at ProBlogger.net using the ad below.

johnchowlovedarrenrowse.jpg

I’ve actually used this method to advertise Sabahan.com at PetalingStreet.org. From my experience, the amount of traffic you get depends on how targeted the ad is to the audience.

From the advertiser’s point of view, this is a cost effective way to advertise on the AdSense network. You’ll need to register with AdWords to participate.

The advertiser decides how much they’d like to pay for each 1000 impressions the ad receives. Regardless of how many clicks the ad gets, the advertiser will only pay the amount they’ve specified earlier.

Because CPM ads compete against CPC ads in the AdWords system, Google will always choose the highest performing ad for your page. The advertiser will need to bid high enough to beat out the CPC ads that are already in the auction in order to show up on a page.

Publishers won’t earn additional revenue for clicks on these ads.

So how do you get advertisers to advertise on your site or blog and maximize your potential earnings?

1. Create useful content and targeted content.

2. Do not enable competitive ad filter on your blog. The more ads compete for a spot on you blog the higher your potential income could be. I know some publishers swear that you can increase your AdSense income by blocking low CPC ads.

However, remember also that you could be blocking best paying ads which are determined by Google AdSense auction and smart pricing.

3. Place you AdSense unit above the fold. Placing your CPM ad units below the fold or in an otherwise low prominence location could result in lower earning.

Have I experienced an increased in my AdSense income at Sabahan.com as a result of the CPM ads appearing here? Thanks to the advertiser, I have noticed some increase.

In case you don’t see the Agloco ad, I’ve pasted it below.

algog.gif

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8 Comments »

Comment by papajoneh Subscribed to comments via email
2007-03-16 16:59:49

aiyaaaa…. i was about to review this agloco thing keep appearing in sabahan.com like 2 days ago..or probably since last week. but im in doubt. Now… no needlah.

 
Comment by Edward
2007-03-16 23:34:35

Do not enable the competitive ad filter ? Last time after I changed that my AdSense earning improved a lot leh …

Comment by Gaman
2007-03-16 23:44:02

A lot by how much? I tried that and it didn’t improve leh hehe.

 
 
Comment by Jack
2007-03-17 11:50:26

after i enable it, my earning is increase a lot. erm.. double or triple of previous earning.

Comment by Gaman
2007-03-17 17:29:50

Good for you! :) The reason for that is probably because you are getting links from MFA sites while I didn’t.

My AdSense ppc at Sabahan.com is relative high already so there’s no point filtering them :)

 
 
Comment by Jack
2007-03-18 12:37:04

Gaman: yes. i filter those MFA sites. Once i found those MFA sites, i filter them. I feel it is ok if you do not filter MFA site when your website has a lot of unique visitors per day.

 
Comment by pinolobu Subscribed to comments via email
2007-03-21 12:34:16

Gaman, you’re saying you’re the creator of the agloconnect.com website/forum?

Comment by Gaman
2007-03-21 12:53:15

no lah :) I am saying that I’ve used the same technique when I advertised with AdWords before.

 
 
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