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Digg Traffic vs. Google Traffic – Which One Is More Likely to Click on an Ad?

April 10, 2007 by  

Chitika has a post up comparing Digg traffic versus Google traffic to show which one is more likely to click on an ad.

So they dig their logs to find out the answer and it’s not surprising to see Google traffic is likely to click on an ad than digg traffic.

Check out the full post here: Digg Traffic v/s Google Traffic – A Chitika Analysis Report

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6 Comments »

Comment by eZams
2007-04-10 15:12:22

I believe Digg users do familiar with ads and they were information oriented user rather than Google users where come from searching process and they are buyer oriented. So we better derive traffic from Google Gaman. I go firstlah..LOL.

Comment by Gaman
2007-04-10 15:38:25

The sentence should read “it’s not surprising” not “it’s surprising” :)

 
 
Comment by Azmeen
2007-04-10 15:43:05

Yep, digg and Slashdot traffic are virtually useless from a traffic to click conversion aspect. Essentially, technically-adept visitors make poor target audiences.

If Gaman doesn’t mind me posting a link here, you might want to take a look at my recent take on why a tech-savvy audience should not be targetted for AdSense earnings.

 
Comment by malique
2007-04-10 16:41:17

is you are already using digg, you should know what adsense is all about. Get my drift? ;)

Comment by Gaman
2007-04-10 19:32:30

The article is talking about chitika

 
 
Comment by ketyung
2007-04-15 10:32:17

Digg users mostly techies. And techies seldom click on ads. Google traffic could consist lots of non-techies, who they’re always curious about text ad link like adsense or banner ads, so they tend to click more :)

 
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