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Google Is Paying 83.7% to AdSense Publisher?

April 24, 2007 by  

A member of Webmasterworld forum has calculated the revenue share percentage allotted to Google AdSense publishers from Google earning reports.

He finds out that the highest revenue share ever recorder is 83.7% during the first quarter of 2007. The lowest recorded is 77.1% in the fourth quarter of 2004.

While the percentage is not official, I believe the real value should be in that neighborhood. If normal publishers can command 83.7%, I wonder how much those premium publishers are getting from the revenue split.

Is it possible that Google is earning only 10 cents or less for every dollar an advertiser pays for advertising on Google AdSense network?

QTR Publisher Revenue Publisher Payouts Revenue Share
QTR Publisher Revenue Publisher Payouts Revenue Share
Q1 2007 1,350,000,000 1,130,000,000 83.7%
Q4 2006 1,200,000,000 976,000,000 81.3%
Q3 2006 1,040,000,000 825,000,000 79.3%
Q2 2006 997,000,000 785,000,000 78.7%
Q1 2006 928,000,000 723,000,000 77.9%
Q4 2005 799,000,000 629,000,000 78.7%
Q3 2005 675,000,000 530,000,000 78.5%
Q2 2005 630,000,000 494,000,000 78.4%
Q1 2005 584,000,000 462,000,000 79.1%
Q4 2004 490,000,000 378,000,000 77.1%
Q3 2004 384,000,000 303,000,000 78.9%
Q2 2004 346,000,000 277,000,000 80.1%
Q1 2004 334,000,000 271,000,000 81.1%
Q4 2003 175,000,000 144,000,000 82.3%

 

[via SERoundTable]

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Comment by Wahlau.NET
2007-04-24 09:52:35

that is quite a lot. my site have a lot of clicks like 0.01…i though they are paying like 30%…hehe

 
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