An Introduction to Google PageRank

April 26, 2007 by  

Danny Sullivan of Search Engine Land has written a comprehensive article explaining what PageRank is all about.

PageRank is basically a system used by Google to tell how important a page is relative to other pages on the Internet. While it’s an important factor, it’s just one of many ranking factors used to determine ranking in Google search results.

One of the common misconceptions about PageRank is that some people assume the higher your Google PageRank, the higher you will rank in the search results.

If that’s the case, Yahoo with the highest PR will occupies position number one for every keyword you searched for.

To rank well in Google search results, your pages need to have a good content and must be properly optimized for the search engines.

The PageRank value is not based on the number of incoming links to you page, but the value of those pages linking to it.

Another misconception is that a PageRank value applies to the whole site. Actually PageRank value is assigned on a page-by-page basis. Different pages on your site have different PageRank value.

However the general consensus is that your homepage would usually have the highest PageRank value. This is not surprising considering that it’s likely the most linked page in your site.

Danny concludes that if you want to know the most important, relevant pages to get links from, forget PageRank. Your best bet is to search for the keywords you’d like to rank and see what pages occupying the top spots in Google search results. Regardless of their PageRank, these are the most important and relevant pages for that particular keywords.

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Comment by green
2007-04-28 18:54:17

Well written article, thanks to Mr Sullivan.

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