No Need to Report AdSense Accidental Clicks
May 28, 2007 by Gaman
Many honest webmasters consider it ethical to report clicks that are generated accidentally by them to Google AdSense. This could prevent your account from being banned if it’s view as a cheating attempt.
I’ve reported accidental clicks on several occasions myself but not each time it occurs. Apparently, Google doesn’t mind this at all. Google AdSense Team has a rather surprising entry up in their blog where they asked AdSense publishers who accidentally click on their own ads to stop informing them of those clicks.
This is probably an attempt to reduce email support requests as far as accidental clicks are concern.
As most of you know, our program policies state that publishers are not permitted to click on their own ads for any reason. For this reason, we’ve received many emails from publishers letting us know that they’ve accidentally clicked on their own ads. If you’re one of these publishers, we truly appreciate the efforts you’ve made to monitor your account and keep it in good standing. However, we do understand that an accidental click may occur from time to time, so there’s no need to contact us each instance this occurs.
Because we closely monitor all account activity using engineering systems and thorough human analysis, chances are we’ve already detected your clicks on your ads and discounted them. While these clicks still show in your reports, we filter out their associated earnings so that advertisers aren’t charged. However, please keep in mind that we don’t ignore the clicks completely; if it appears to us that a publisher has been clicking on his own ads to inflate his earnings or an advertiser’s costs, we may disable the account to protect our advertisers’ interests.
So there’s a good chance that Google have detected your clicks on your ads. But how?
The easiest way to identify you is from the IP address you use when you are logged in into your AdSense account. Clicks generated from this IP are ignored.
But what about accidental click generated when you are no logged in? Even if you’ve logged on previously, your IP may change when your modem/router restarted if your ISP distributes IP dynamically.
How are they going to identify you when the accidental clicks occur while you are browsing your sites from a public terminal such as at a cybercafé?
From the advertisers’ point of view, it’s like Google telling them that accidental clicks do happen and it’s not something that they will notice anyway. Still it costs money.
On a related note, if you want to see who was advertising on your site or genuinely interested on any particular ads, you can use the AdSense preview tool. This tool allows you to check the destination of ads on your page without the risk of generating invalid clicks.