How to Properly Spend $100 dollars to Market Your Site
May 29, 2007 by Gaman
SEOish has a post up to help you market your website on a budget. If you got 100 dollars to spend, what would you do?
That’s the question he asked 7 experts in web marketing, branding and search engine optimization. The answer he received varies from one expert to another but all give you ideas on how to start off on the right foot.
On point that I noticed mentioned repeatedly is that you need good content and good links. Without good content, it’s harder to ‘entice’ people to link to you but without good links there’s no point having good content if nobody knows you exist.
These two should go hand in hand. You should concentrate on creating link worthy content and market it. Get the word out using email and social marketing, AdWords, contest and so on.
I recently asked a similar question to my readers, but instead of $100 dollars, you got some $400 to spend on your blog promotion.
The answer is limited to the options I included in the poll but most would buy several ReviewMe at several blogs or spend it on AdWords.
Using AdWords can be a good way to spread the word but, if you want ROI immediately, you better look somewhere else. Unless the page your are sending the AdWords traffic to sells something, you won’t recover the initial investment immediately especially if you are using AdSense to monetize your site.