Google Adds Paid Link Reporting Form At Google Webmaster Tools
June 13, 2007 by Gaman
Got paid links on your site? Someone might report you to Google.
Google has added a new feature to Webmasters Central Tools which allows you to report paid links that you find on various sites.
It’s unclear whether Google will start penalizing all sites that’s being reported to sell paid links but if they do they might as well penalized all the sites, over 20,000 of them that are listed in Text-Link-Ads.com directory.
On the report paid link form, Google writes
We work hard to return the most relevant results for every search we conduct. To that end, we encourage site managers to make their content straightforward and easily understood by users and search engines alike. Unfortunately, not all websites have users’ best interests at heart. Some site owners attempt to “buy PageRank™” in the form of paid links to their sites. Buying links to improve PageRank violates our quality guidelines.
Google uses a number of methods to detect paid links, including algorithmic techniques. We also welcome information from our users. If you know of a site that buys or sells links, please tell us by filling out the fields below. We’ll investigate your submissions, and we’ll use your data to improve our algorithmic detection of paid links.
So we can assume that only selected few of those that are obviously buying links to improve PageRank will suffer some sort of penalization.
More discussion about paid links here