- They are genuinely interested in it
- They see highly relevant ads to your content
- They thought it’s part of your content
- It’s an accidental click
- Because they notice it
- They want to support your site
- They are tricked into clicking it
- Because you opt for image ads which potentially have a higher value than the corresponding set of text ads.
- They thought your link unit was part of your navigation menu
- They thought the AdSense ads were part of the search result when you use AdSense For Search
- You rotate colour palettes which add freshness to your ads
- You use more wide ad formats than their taller counterparts
- You use multiple ad units if you page contain lots of text
About a week ago I started an AdWords campaign targeted at John Chow Dot Com. I hope this article answers some of the questions people may have as to whether it’s worth spending money on AdWords to attract traffic to your blog.
The campaign centered around a review that I wrote about my experience having Sabahan.com reviewed at John Chow Dot Com.
Some Background of the Experiment
For those who are not familiar with AdWords site targeting feature, it lets AdWords advertisers choose individual sites in the Google content network where they’d like to show their ads.
As long as your site or blog display any AdSense ads, it’s already part of the Google content network sites and can be targeted by any AdWords advertiser.
It’s taking a while, about three weeks to be exact, to collect enough entries to start the draw for group 6. While I’ve noticed more bloggers writing a review for the contest, I can only consider those who have emailed me directly about their review.
So if you have written a review but haven’t been entered, please email me and tell me about it.
Without further ado, here are the 5 entries for group 6, sorted by time received.
As usually, I’ve asked my assistance to pick a winner using a random number generator software.
The free domain name goes to …
Congratulation Wandira, you are now in the running to win the free WordPress hosting for life.
Over at the Inside AdSense blog, the team give out tips to help forum owners improve their AdSense performance. I quote the suggestions below.
- The welcome box ad
Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336×280) or medium (300×250) rectangle next to this message catches users’ attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.
- The forum post ad
Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!
Affiliate Marketing 101 – Almost Everything You Need to Know to Get Started Making Money with Affiliate Program
In the past few days, I’ve posted the following articles about affiliate program targeted towards bloggers
- How to Make Money from Affiliate Programs With Your Blog
- How to Select Suitable Products to Sell On Your Blog
When I wrote those articles, I assumed the potential readers (or bloggers in particular) already have a pretty good understanding of what affiliate program is all about. Whether they realise it or not, those running AdSense to make money from their blogs are already involved in affiliate program.
Then when one of my readers asked how to get started and whether he has to pay anything, I realised that an introduction to affiliate program is necessary. So here we go.
What is Affiliate Program?
Affiliate program is basically an advertising program that you put on your blog or website. You get paid when you refer visitors from your website to the merchant’s website that run the advertising program.
After I’ve written the 8 unusual tricks to boost your AdSense CTR, an interesting discussion in the comments ensued where a reader suggested that as long as you have lots of traffic you’ll have clicks. In response, I wrote that CTR is more important than your traffic; higher CTR makes you more money with less traffic.
Another reader wrote, having a 5% CTR with 1000 visitors is better than 100% CTR from 10 visitors. When it comes to AdSense, common sense dictates that the more traffic you have the bigger your potential income would be. That I totally agree.
However, I think there’s one important number people tend to overlook in their quest to increase traffic and hopefully make more money from it. The number is your CTR itself.
Some of you may have noticed that currently I have an AdWords campaign running over at JohnChow.com. I wanted to see whether AdWords could drive me more traffic at a lower in comparison to my previous ReviewMe order.
So far the result has been encouraging. I’ve also noticed an increase in my RSS subscription.
In addition to running my ads at JohnChow.com, I am also testing them over at several other blogs such as BloggingTips.com.
I’ll post the results here once I have enough data to analyse.
Some of you may recall that I wrote about re-running Kontera ads (those text links with double underline) at Sabahan.com.
I was testing to see how much money I could make from it, and whether it’ll affect my AdSense income, traffic and readers experience. I was also watching the relevancy of the ads.
I setup the Kontera ads to run from 22 Jun 2007 until 26 July 2007 today. Up until 24 July, I’ve made $30.42 from 320 clicks which translates to around $0.095 per click. My effective CPM stands at $1.29, the revenue generated for every 1000 net impressions.
That amount doesn’t include those from my other blogs. Kontera is running on several of my other blogs.
I changed the Kontera links colour to black and later to dark green to differentiate them from the normal links since I found it rather confusing and irritating when they were the same colour. As a result, my daily Kontera income took a dip.
This is a follow up to my post about making money from affiliate program via your blog.
Choosing the right products to sell is one of the most challenging steps you’ll take when you want make money from affiliate programs. You can select products from the best and biggest merchants such as Amazon, but that doesn’t mean you’ll make money if the product itself has a poor conversion rates.
Some people get lucky and hit the jackpot after only a few tries. For the rest, due diligence may help you filter out products with poor conversion rates. Once you’ve gathered enough experience you’ll be able to better decide which products to promote.
I guess the question you should ask is that, is selling products from your blog is for you? If you are already doing sponsored review, why not try selling products to further diversify your blog’s revenue stream?
There are several ways bloggers can make money from their blogs. Text-Link-Ads, Sponsored Reviews and AdSense are some of the most widely used advertising programs by bloggers to monetize their blogs.
In contrast, making money by selling products or promoting affiliate programs is somewhat under- utilised probably because most bloggers find it’s harder to convince readers to part with their hard earned cash.
Hence, many chose the path of least resistance by plastering Amazon product banners for example and hope someone will notice and is tempted enough to purchase the product. Unfortunately that’s the worst way to make money from affiliate programs via your blog.
You will only make money when
- The ad is highly related to your article
- The ad is strategically placed where it gets the most attention
- The ad offers the solution to a problem as highlighted in the article