8 Slightly Unusual AdSense Tricks to Boost Your CTR
July 17, 2007 by Gaman
I’ve written a couple of articles about making money with AdSense and this one is no difference. But this time, I’ll talk about tricks that seldom get mentioned anywhere. Learning about making money from AdSense is a continuous process and it doesn’t stop after we read an article or two.
Some of these tips might be new to you and some may be not. I hope this article serves as a reminder on things you can experiment with to improve your AdSense click through rates.
- Use Fewer Less AdSense to Improve CTR
The theory is that with less ad inventory available on your site, the fiercer the competition among advertisers. This will drive your CPC nowhere but up. In contrast, showing more ad units allows lower-bidding advertisers to appear on your site. This will effectively reduce your CPC, (or CPM for a site targeted ad units). Read more about this here.
- Test AdSense with Borders
With the introduction of AdSense with rounded corners, you now have more opportunity to experiment with different ad unit style. Some may argue that adding a border will make your AdSense look more like an ad which could result in a lower CTR. Unless you have tried this yourself, you may never know for sure.
- Add a Second Ad as an Image Only Ad
While you are not allowed to place images next to your AdSense ads, using a secondary unit as an image only ad next to your text ad isn’t forbidden. In fact this setup could potentially improve your AdSense CTR.
- Place an AdSense Video Ad Next to a YouTube Video
You can go one step further by placing a YouTube Video next to an AdSense video ad. While AdSense doesn’t let your show video ad exclusively, you can enable your pages to show video ads by using one of the supported video ad formats on your site and that you are opted in to image ads for that specific ad unit.
I guess the question to ask when you choose to implement this is whether AdSense allows such a placement. Does it suggest a relationship between the YouTube video and the ads?
As long as your visitors know the ads do not offer the exact item found in the video, I’m incline to think this is allowed. The best thing you can do when in doubt is to write to Google.
Update: I’ve emailed Google regarding this and here’s their reply:
I do not see any reason why you could not place an AdSense video ad next to a YouTube video, provided that they are not too close to each other.
As always, we ask that you exercise your judgement on the best position to place ad units. If the ad unit is placed next to images or video, there is always a chance that the user will think the ads are related to that image.
Please note that an AdSense Video ad would only appear in supported ad formats, and you are not guaranteed to get a video ad displaying in that particular ad unit…
- Rotate Ad Unit with Different Style and Colours to Reduce Blindness
At some point, your regular visitors will stop paying attention to your ad units, a phenomenon known as banner blindness. To prevent this from dragging your CTR down, you could mix up different ad colour and style and use ad rotation.
To rotate palettes with different colour schemes, click “ Use multiple palettes… ” under the Palettes drop down menu. Then hold CTRL while selecting multiple palettes with your mouse.
- Remove AdSense from Your Blog Front Page
While I find the link units perform just fine, other ad formats tend to have lower CTR due the diverse contextual content which often results in less targeted ads. So, consider removing the AdSense ads from your front page. This in turn could improve your overall CPM.
- Copy Other Sites That Make You Click
I’ve visited a site before where I nearly clicked on an ad unit thinking it’s part of the content. You know me, clicking on an AdSense ad is probably the last thing I would do when visiting a site.
What triggered me to want to click on this one was that the ad unit was implemented in such a way that it looked like just an extension to the well written article. Clicking the link unit seemed to be the next natural thing to do if I wanted to learn more about the topic.
If you encounter a site that makes you click, copy the AdSense implementation.
- Change Your AdSense Placement Randomly
You can use plugins like the AdSense Injection for WordPress to further combat banner blindness. This plugin will automatically insert AdSense in your posts in a different location each page view. It randomly inserts up to 3 AdSense code in place of a paragraph break.
In addition, you can pick the colour templates and format to further improve its effectiveness. The only problem I can think of when using this plugin is that the ads might appear in places where you don’t want them to appear.
Finally, whatever you do, use AdSense custom channel to track your results. Please leave your thoughts in the comment section.