How to Select Suitable Products to Sell On Your Blog
July 26, 2007 by Gaman
This is a follow up to my post about making money from affiliate program via your blog.
Choosing the right products to sell is one of the most challenging steps you’ll take when you want make money from affiliate programs. You can select products from the best and biggest merchants such as Amazon, but that doesn’t mean you’ll make money if the product itself has a poor conversion rates.
Some people get lucky and hit the jackpot after only a few tries. For the rest, due diligence may help you filter out products with poor conversion rates. Once you’ve gathered enough experience you’ll be able to better decide which products to promote.
I guess the question you should ask is that, is selling products from your blog is for you? If you are already doing sponsored review, why not try selling products to further diversify your blog’s revenue stream?
Before you decide on which products to sell, there are several factors that you need to consider to ensure that you don’t waste time trying to sell something that nobody wants to buy.
- Consider Your Blog’s Niche
Your readers will also pay more attention to your promotion if it relates to their interests.
- Consider the Competition
Then again, it all depends on your Unique Selling Preposition or USP. USP is the benefits that you can deliver to users that’s not offered by any competitor. It’s important because it makes you stand out from the crowd.
- Measure the Demand
If you are trying to get visitors from the search engine, the product should at least have a wide geographical target market. You can determine the demand for a product by doing some keyword research using the Google Keywords Tool.
- The Product’s Commission Rates
Selling $10 book from Amazon that offers 3% commission won’t get you far. Ideally, you should select products that offer high commission rates such as ebook or software. In addition look for merchants that offer increased commissions when you sell more.
- Is the Product Easy to Use?
- Recurring Commission
Some of the products that offer recurring commission are web hosting, software upgrades, consumables such as inkjets, membership sites, and online service subscriptions (dating sites).
- Payment consideration
If your merchants run their affiliate programs through affiliate network like Commission Junction (CJ.com), your payments would include all the commissions from all the vendors that you’ve promoted in the network.
Additionally, consider how you get paid. Do you prefer payment via PayPal, a check or direct deposit?
- Product Availability
Getting your feet wet with affiliate programs is the best way to start selling products from your blog. You don’t have to own the product and customer support issues are handled by the merchants. There’s no upfront cost to get up and running, except your time and ideas.