6 Things You Should Know When Exchange Links With Other Blogs or Sites

August 7, 2007 by  

There’s no question that having tons of links pointing to your blog will not only increase your traffic but also improve your search engine rankings. It helps users discover your blog from other places too.

However, before you begin exchanging links with other sites, there are several things you need to consider whether it will provide value that benefits you in the long run.

The following are six issues that could affect the effectiveness of your link exchange practice.


  1. Your Server Location Matters

    Google typically tries to serve content relevant to the user’s geographic location. When it comes to ranking your site geographically, Google considers both the site’s IP address and the top-level domain i.e. .com,

    So if you want to rank properly for certain keywords in Malaysia , it helps to have your domain name ends with In the absence of a significant top-level domain, Google often use the server’s IP address to get a hint about your content geographic relevancy

    The problem with this is that there are many non US site owners who prefer to host their site in the US due to the pricing and performance advantages over their local counterparts. Someone who uses the domain would likely enjoys better ranking in Malaysia for the keyword “sabahan” than, provided that they are utilising a good SEO practice to optimise their blog.

    This is because is hosted in the US and obviously its not a domain.

    Exchanging links with other sites hosted in Malaysia, or with those using extensions may give Google hints that your content is targeted towards the Malaysian audience.


  2. Exchanging Links with Non-related Sites Carry Little or no Weight

    On my partner page, I stress that while I consider the inclusion of all quality links, I prefer to list blogs or sites related to blogging, technology or marketing.

    The reason behind the requirement is that cross-linking between non-related sites – e.g. blogging to a site selling Viagra carries little or no weight on the link because Google recognise themes of websites.

    Keep this in mind when you are buying or exchanging links with other blogs by making sure the site’s theme is related to yours so that the Google juice is passed properly.

    The ramification of linking between unrelated sites, even if you own them both, is not something that you should pursue.


  3. Make Your Site Useful to Attract Links Naturally

    One of the best ways to increase links to your site or blog is to create useful content that attracts audience and other site owners who might link to it.

    When you have good content, people will be more likely to link to you when they consider your content would benefit their users. This way, you’ll enjoy natural link growth without the need for any time consuming link exchange emails.

    Link baiting is one way to attract certain blog owners to link to you. You can write something interesting that catches people’s attention, write an analysis that generates interesting information, or say something controversial that contradict what other people say about certain issue.

    Link baiting doesn’t have to be negative. A properly created link baiting article can capture large number of links on its own.


  4. Use Social Bookmarking Sites to Your Advantage

    The viral effect of having your site in front the social bookmarking audience like that of Digg and StumbleUpon will make your link building effort much easier.

    These sites attract thousands of visitors daily and once a user recommends your website, it becomes part of a larger audience almost instantly.

    Popular articles on any of these sites often enjoy a snowball effect in that they will also become popular on other social bookmarking sites.

    You may consider placing social bookmarking buttons on your blog to allow your visitors highlight your content on the various social bookmarking sites.


  5. Ask For Links and Tell Others about Your Site/Blog

    Sometimes, hoping others to link to you is less effective than asking for it. Contrary to what some people might believe, asking for a link does not go against the definition of natural link growth, unless of course there is some sort of financial compensation involved.

    You must make people aware of your blog existence and emailing other site owners is one way to do it. Don’t beg for links, instead point them the article that they might find interesting, especially if you are writing to a prominent blogger.

    Get to know them before you write to them. Even better, be a subscriber and a commentator in his blog. It helps when the relationship is beneficial to both sides in the long run.


  6. User Experience Matters

    Each time you conduct a link exchange campaign, ask yourself if it’s creating a better user experience in the long run.

    Having a bunch of links to blogging, Viagra, casino sites won’t benefit your users. Google knows this and it will devalue your pages accordingly.

    Consider the user’s perspective and whether the links provide any value. If not, remove them.

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2007-08-07 22:59:09

Everything on this list is pretty much common sense stuff, but it’s good for new bloggers or people that didn’t already know. A lot of people still don’t take heed to the “exchanging links with non-related sites” info at all…more sites should!

Comment by Mr. Rajawang
2007-08-07 23:24:47

Thanks for the information!

Comment by Charles Lau Subscribed to comments via email
2007-08-08 01:14:02

Thanks Gaman for the info…

But actually, I have been thinking about this topic about link exchange for quite some time ever since I started some reviews of people starting batch linking… Sometimes, I am just thinking what is the limit of doing a link exchange of which is allowed and which is not allowed…

Comment by
2007-08-08 01:50:03

Thanks for the info here! It is safe to say that exchanging links is beneficial, but not always as you mention…

Comment by Wahlau.NET
2007-08-08 11:17:43

what about knowing their Page Rank and site-wide link or only on link page.

Comment by Alb
2007-08-08 11:25:07

Thanks VM for the infos. Personally, they’re so helpful to me in this ‘Blogging Market’ :D

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