Should Bloggers Reveal Their Income?
September 6, 2007 by Gaman
Revealing your income can be a good way to generate buzz to your blog if you are making good money from it.
After revealing my income the other day, the post was mentioned in several blogs, many of which were new to me. It’s a good way to attract other bloggers to link to you.
As I wrote earlier some bloggers may prefer to keep quiet about their income for fear of being copied by others, or they don’t want to be perceived as bragging.
On the other hand, sharing the details of your blog’s income (or Internet income) offers a powerful way to generate interest and it helps to keep the buzz going.
I see this method used effectively by John Chow Dot Com. By revealing his income, he had attracted the attention of many people including several TV stations that had invited him as a guess to talk about his money making blog.
The cumulative effect of all this allowed him to make a over US17,828.61 from his blog in August 2007. That’s how you make money from “how to make money” blog – keep the buzz going. Once you’ve created the buzz, take advantage of it by selling advertising in your blog.
There are other blogs that are more popular than John Chow Dot Com as far as traffic from the search engines is concern but they make less money because they don’t create as much buzz.
One way you can create the buzz is to fake it until you made it. People like ShoeMoney.com or Markus Frind of Plenty Of Fish are known to employ this method when they weren’t quite there yet. Nonetheless, it kept the ball rolling and helped them achieved their ultimate goal.
Now I am not suggesting that everyone should fake it before they made it, that’s practically lying. But hey some people are willing to do whatever it takes to achieve their goal as long as they see the ends justify the means.
I like to read other people’s experience. Knowing how much they are making motivates me to work harder. I wish more “ordinary” bloggers will reveal their income as it can be a powerful source of inspiration for others.
Probably like most people, jealousy may occasionally surface when we read other people success stories. However I usually responded to such feeling positively and use it as a source of motivation that reminded myself that I have to keep going.
If I don’t act now, other people will “overtake” me in my own game and become more successful. In the end I have nobody to blame but myself. It’s not that they prevented me to do whatever I wanted to do. My mantra is if they can do it, I can do it too, if not better. Please excuse me if this sounds a little self-centered – well you are already half way there if you believe in your own ability.
Earning over RM15,000, RM20,000 or more monthly is quite an achievement by the Malaysian standard. If you are living in a small town like me, there’s some money to be saved. I work in my shorts and t-shirt from home, earning as much as some big shots in a multi national company but without all the stress and corporate politics to deal with. How cool is that?
Due to the diversity of my Internet business, the income is consistent month after month. It’s not like I suddenly make tons of money after a successful email campaign (although I should have started doing that) and then nothing the next day.
The downside of making that much is that you start giving excuses and become complacent with what you’ve achieved. My progress stagnated for a couple of years. I had always set to attain higher goals but I only started acting on it seriously this year.
Today, I am launching several projects simultaneously and hopefully they will help me attain my goal of earning USD10,000 by the end of this year.
August could had easily be my best month ever if not because of technical glitch which had resulted in the disappearance of my sites from Google index. Thankfully, things are back to normal now. I am glad that when that happened, I’ve started to ramp up my PPC campaigns which managed to balance things out at the end of the month as far as my income is concern.
I am not telling you this to brag; hey I am not even there yet. But I feel that by telling others, I have greater chance of sticking to my plan. You may even decide to set similar goals for yourselves.
One of my projects involves experimenting with a newly released pay per click software.
The software is called SpeedPPC and it cost an absolute fortune, US497 to be exact but I see the potential of this software so I went ahead and bought it. If it doesn’t work as expected within 30 days, I might ask for a refund.
If I have any success with it, you might hear me writing about this software again in this blog.