How Not To Make Money from Blogging
February 6, 2008 by Gaman
It’s usually the time of the month when many bloggers eagerly reveal their Internet income for the month of January. Ideally an increase in one’s income should help him/her to get off on the right foot for the New Year ahead.
One of famous bloggers doing this regularly is none other than John Chow.com.
Unless you’ve been hiding in a cave somewhere or probably you just don’t care about making money from blogging you know that this guy has been making an insane amount of money from his blog.
Last month alone, he “single-handedly” made $30,616.35 from JohnChow.com. That’s roughly RM98,000 in my local currency! I can only imagine things that one could possible do when making such an insane about of money as an individual.
While stories like this can be inspirational especially if you are into blogging for money, often the reality isn’t as rosy as those flattering stories suggest. Some people start to have some kind of preconceived notion that could lead into blogging with false expectations.
I got the feeling that my previous post was a downer for those of you expecting to see a better amount of income generated from this blog. For all intents and purposes, I write about how to make money from blogging here and yet my blog income doesn’t even reflect the level where one would consider as good money.
For the record, the income reported is only for Sabahan.com alone. While I have several other blogs that contributes to my blogging income, my total income from blogging alone is still relatively small when compared to my other income sources such as affiliate programs and I don’t have plan to make Sabahan.com as my major income generator, at least not at the moment.
OK, I am not trying to squash your expectation; it’s just the reality of blogging for money. Don’t fall into the false hope that making big money from blogging is easy.
Now to help you avoid this pitfall, here are some of the ways how not to make money from a blog
1. Create Another How to Make Money Blog
If you have created one and are happy with how things are going then by all means, please don’t stop after reading this article. If nothing else, managing such blogs can be a great learning experience for you.
But if you are just starting out, try to focus on niches that could herd massive organic traffic to your blog such as the tech and entertainment niches. I’ve given my reasons why you shouldn’t create another how to make money blog here.
2. Expect To Get Rich Overnight and Giving Up After You Failed To Reach your Goal
Often, most successful bloggers will tell you that it takes them over a year or so before they generate a significant income from their blogs. While building a successful blog does take time – time alone doesn’t guarantee success. What’s more important is the thing that you do to grow and nurture your blog.
Do you work hard? Do you maintain a consistency in your postings as far as quality and frequency is concern? Do you jump on every opportunity to promote your blog?
I have to admit that my postings have been a little slow these days. If you want to make blogging as your main source of income, just don’t follow my style. As much as I am looking forward to generate some extra income from this blog, I think sharing my experience about making money online in general is as important.
3. Not Having a Solid Business Plan
Sure, luck can play a major role that could jump start your blogging career overnight. Having your blogs discovered by an A-list blogger could help you cut in line up ahead. In addition, getting into the correct niche at the right moment could pave an easier way ahead especially when it’s less crowded and less competitive.
If you think that the chance of having luck by your side is as remote as winning the noble prize, then make your own luck by creating a solid business plan for your blog. Figure out how much money you want to make and what you should do to achieve the goal.
Break down your activities into several manageable chunks with weekly or monthly goals. How much traffic do you want to get by the end of this month? How would you go about doing this?
Will you try getting into Digg’s front page? Do search engine optimization to attract organic traffic? Contact A-list bloggers to let them know about an interesting and insightful article you have just written?
If you want to earn US1000 or more from AdSense, do you need extra blogs to help you achieve that goal or do you think you’ll do better by concentrating your effort on one blog?
The real motivation of creating a business plan for your blog is not having the finished results, but the act of planning helps you analyze things more thoroughly and look at your ideas critically. A business plan for your blog will help you focus on every opportunities that will help you achieve your goals.
While blogging often won’t make you rich overnight, there are more and more people making a part time or full time living from it. You just have to be realistic with your expectation, work hard to achieve your goals and make your own luck!