AdWords Optimization Tips From The AdWords Crew
Posted on 28th February, 2007
Today the AdWords crew has published the second part of their AdWords Optimization Tips series over at Inside AdWords.
This tips discuss the importance of identifying your goals as you begin top optimize your campaign.
If you are promoting a third party affiliate program using AdWords, the section about knowing your website would not be much of your concern since you are sending traffic to the vendor’s landing page instead of your own.
But, that’s not to say that you should ignore how the vendor’s landing page is structured or designed completely. Instead of evaluating your own website, you should use those elements in your evaluation to help you decide which vendors to promote.
A badly designed and structured website gives a clue on how the conversion rates would be like.
If you have missed the first part of AdWords Optimization Tips, you can read it here.