An Interview With a Guy Who Buys Millions of Keywords For His Clients

Posted on 22nd June, 2007

Robert Scoble has a post up over at his blog about a candid interview he did with Jeff Figueiredo of Point It.

If you are running a pay-per-click (PPC) advertising campaign, this is a great video to watch to get some insights into how the big (and medium) spenders are spending their money on their PPC campaigns.

Scoble covers many areas and asked questions that of interest to any PPC advertisers. These includes:

How do I find the keywords to advertise on?

How do I know how much to pay?

What is the difference between “exact match” and “phrase match” and “broad match”?

Why is Google doing so well?

And so on


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