Are you depending too much on Adsense?
Posted on 7th April, 2006
There’s no question that Adsense is the best way to monetize any blog content no matter what its topic. You may be currently starting to build your future based on Adsense.
But imagine for a second if some time in the future, while you are making a sizable income from Adsense, your account suffer from click attack (I’m sure Google has put a good system in place to detect fraudulent clicks, but what if…) and as a result you get booted from the program without warning. All your hard work would go down the drain and you’d have to start from square one.
To avoid any potential pitfall in the future, you’ll have to stop putting all your eggs in one basket.
Andy Hagans over at Performancing.com suggests exploring the affiliate marketing avenue to diversify your revenue stream. He writes:
For me, that problem was having a sizable portion of my income come from one company. The problem was the constant worry of a click attack and getting booted without warning. The problem was no good backup plan to monetize (YPN? could make up maybe 20%). And the problem was not understanding the details of how and why I get paid how much I get paid (smart pricing).
Now, don’t get me wrong. I looooove Adsense. It’s by far the best way to monetize content on many niche topics. But, looking back, I should never have invested so much in business models that have the above problems.
I guess I can consider myself lucky for not having invested too much in business models that depends on one company, i.e Google’s Adsense, when I first started learning the tricks of the trade.
I got started in 1998 trying out affiliate marketing and expanded to selling my own products in 2001. Along the way, some time in 2002, I started experimenting with Adsense.
The most I’ve made from Adsense was close to USD2000 per month. The amount is lower these days but I’m fine with it since as I am making more from affiliate programs and selling my own products.
Now I am starting to ramp up my effort and give more focus on Adsense. If my Adsense income were to stop coming for whatever reason, I know I can re-align my focus back to my other revenue streams.
If I can do it, you can do it too!