Miscellaneous Ramblings of My Pay per Click Marketing Effort

For the past weeks, I barely had time to check my RSS feeds, a daily routine that keeps me up-to-date with the latest trends and happenings around the Internet.

Instead, most of my time was spent reading, listening and learning new things about pay-per-click (PPC) marketing and actually doing it. Some of you may recall that I’ve been working on my PPC campaigns and the goal is to create one new campaign for every two weeks.

7 Reasons Why Newbies Fail to Make Money from AdWords

Those who have been using AdWords for sometime know that it takes some trial and error to achieve some level of success. Newbies may find their AdWords experience frustrating when they continue to get low CTRs, losing money.

Then, having their campaign slapped which results in a low quality score increases their minimum CPC bid to $5 or more. Often this could mark the end of their plan to make money with AdWords.

So they wonder if there’s a well guarded secret used by all the other affiliates who have been making tidy profit from AdWords. What did I do that was not right?

10 Tips to Improve Your Google AdWords Quality Score

In late 2005, Google began testing a new algorithm for AdWords to improve the quality of AdWords landing pages when Google realized that some advertisers were sending visitors to sites with low quality content or duplicate content.

Now, imagine yourself clicking on an AdSense ad and landed on such sites, you might not click AdSense as often because your may perceive the ads as low quality.

When users stop finding the ads useful, Google, AdSense publishers and AdWords advertisers will stop to make money.

To avoid this problem from plaguing the system, Google introduced an ad evaluation system called Quality Score.

How to Setup AdWords Site Targeted Campaign in 5 Minutes or Less and Start Attracting Traffic to Your Blog

Setting up an AdWords site-targeted campaign is a good way to promote your blog either to a large audience or to a precise audience without burning a hole in your pocket.

While AdWords can be a good source for high quality traffic, for the uninitiated it can be a frustrating experience especially if you continue to get low CTRs for your ads while spending more than what you’d like.

Getting the right results with AdWords campaign doesn’t have to be a wild guess as long as you know how to do it correctly.

My AdWords Site-Targeted Ads at John Chow Dot Com – Here’s the Result

About a week ago I started an AdWords campaign targeted at John Chow Dot Com. I hope this article answers some of the questions people may have as to whether it’s worth spending money on AdWords to attract traffic to your blog.

The campaign centered around a review that I wrote about my experience having Sabahan.com reviewed at John Chow Dot Com.

 

Some Background of the Experiment

For those who are not familiar with AdWords site targeting feature, it lets AdWords advertisers choose individual sites in the Google content network where they’d like to show their ads.

My AdWords Experiment at John Chow Dot com - Could It Attract More Traffic At a Lower Cost?

Some of you may have noticed that currently I have an AdWords campaign running over at JohnChow.com. I wanted to see whether AdWords could drive me more traffic at a lower in comparison to my previous ReviewMe order.

So far the result has been encouraging. I’ve also noticed an increase in my RSS subscription.

In addition to running my ads at JohnChow.com, I am also testing them over at several other blogs such as BloggingTips.com.

If you’d like to read the result of my experiment and get some insight as to the effectiveness of using AdWords to drive traffic to your own blog, please subscribe to my blog via RSS or email.

See Google Search Results By Country with Google Global Firefox Extension

RedFly Marketing has released a Firefox extension that let you see what searchers in other countries are seeing for a particular search.

You can also use it to compare organic search results in different countries or if you want to see how your AdWords PPC campaigns appear in different regions.

Previously, I’ve been manually appending &gl=country to the query string in my search URL to view the search results in a particular country. For example, if I want to see who are paying for the keyword “free stuff” in the US, I constructed the following:

10 AdWords Split Testing Ideas for Better CTR

If you are using AdWords, it’s important that you test multiple ads at the same time to help you understand your particular market better. The secret to a long term success with AdWords is to keep your bid prices down and to do that you’ll need to do split testing.

Split test two ads at the same time, then delete the low performing one. Then create a new ad to try beating the best one. When you have two or more ad in a single campaign, Google will rotate them simultaneously. It may take sometime before one ad emerges as the winner.

Google AdWords Pay Per Action Beta Opens Internationally

Google has announced today that their Pay-Per-Action (PPA) pricing model for AdWords are now available globally in some 24 languages.

AdWords advertiser who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis.

I think it’s important that Google deliver satisfactory level of ad impressions for Advertisers at this early stage if they want to encourage adoption of this pricing model. Coming from Google, I am certain they have a way to make it works.

eBay Spent $26 Million Monthly on Google AdWords

Last week eBay pulled all their campaigns from Google AdWords to protest a party planned by Google to promote Google Checkout that was coincide with the eBay Live event in Boston.

The eBay’s event was overshadowed by Google planned to promote Google Checkout to eBay sellers who used PayPal.

Google said eBay has been refusing to offer Google Checkout as a payment option for sellers and buyers on eBay even after Google had been approached by power sellers to obtain access to Checkout.

When I read the story I wondered how much cash Google lost after eBay pulled their ads.

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