Google AdWords Introduces IP Address Exclusion

A few days after Google AdWords introduced Placement Performance reporting on the Google content network, another useful feature was recently unveiled.

In addition to controlling your ad placement through methods such as location and language targeting, site exclusion, and network distribution preferences, you can refine your targeting with Internet Protocol (IP) address exclusion. With this tool, advertisers can now specify if they do not want their ads to show up for specific IP addresses

The tool currently allows exclusion of up to 20 IP addresses, or ranges of addresses, per campaign.

AdWords Advertisers Can Now View Sites Where Their Ads Are Displayed on Google’s Content Network

At last, Google AdWords has added the ability to allow their advertisers to see the domains where their ads are being served within Google’s content network.

The report which is called Placement Performance reports will include the domain, URL, impression, click, impression, click, conversion and cost data for each site and ads appears on.

This is an important move by Google that could help increase transparency and boost advertisers’ confident when using AdWords.

Some advertisers know that Google content network offers the worst CTR and ROI compare to the search network. As a result many are reluctant to give it a try, and that includes me.

Receive Free Customized Help From AdWords Optimization Specialists

In case you haven’t read this, AdWords advertisers who are trying to improve their account performance (who doesn’t) can now request a free campaign optimization for your account from AdWords Optimization Specialists.

Before you get too excited though, sadly this service is currently available for advertisers in the U.S, Canada and the UK only. I hope it will be opened for the rest of AdWords advertisers outside these countries soon.

It’s a complimentary service that they offer to help their advertisers get mot of their AdWords account.

A Closer Look At AdWords Bid Options

Bid options are advertising types available in AdWords for advertisers to advertise their products or services.

Currently there are four bid options available which are:

• Set maximum limits
• Preferred cost bidding
• Budget optimizer
• Pay-per-action

Set Maximum Limits and Budget Optimizer have been around for a while and currently the most popular bid options.

The recent introduction of Preferred Cost Bidding as well as Pay per Action (beta) bid options demands a closer study to ensure you are using the best method in accordance to your advertising needs.

Google AdWords Trick Video - How to Write Killer Ads

If you are doing Google AdWords, check out the following video from MindValley Labs for some tricks on how to optimize your ads for Google AdWords.

Some Google AdWords users may already be familiar with the trick described in the video which is basically teaches you about split- testing to improve your ads CTR (click through rates).

Check out this related article I wrote earlier about identifying successful ads using Statistical Significance.

Thursday 19 April 2007 Quick Links

YouTube Obeys Teen Prankster
A 15-year old sent a fake takedown notice to YouTube posing as ABC Television and they actually complied with the request!

 

Speed up Removal of Google link
You can now speed up the removal of your pages from Google search results via a new feature added into Google’s Webmaster Tools.

 

AdWords Introduces Preferred Cost Biding
Google AdWords has introduced a new feature to enable advertisers specify an average (i.e. preferred bidding ) CPC or CPM bid, as opposed to a maximum CPC or CPM bid in their campaigns.

$77 Google Wealth Wizard eBook Download Page Indexed By Google

A few days after someone discovered the download link for the Day Job Killer ebook via Google, it was revealed that another self proclaimed Guru is making exactly the same mistake.

This time, it’s an ebook called Google Wealth Wizard. I’ve never came across it before but it’s like many other ebooks that claim to teach you how to make $300 to $500 per day using Google AdWords.

Don’t get me wrong, I think Day Job Killer is a good ebook. While much of what’s written inside sounds like common sense, unless you’ve been doing what the ebook is recommending, you won’t realize the true potential of those seemingly simple ideas.

Thursday Quick Links March 08 2007

A handy tool for troubleshooting account behavior
Do you know that you can track any changes done to your AdWords account via the My Change History interface? This tool could help you troubleshoot any account related problem easily.

John Chow vs. Matt Coddington
Daily Blog Tips has posted another Blogger Face-Off and this time it’s John Chow vs. Matt Coddington. Unlike the previous post where he pitted Darren Rowse against Shoemoney, this one has a voting system so you can decide who the winner is.

AdWords Advertisers Will Be Able to See Where Their Ads Are Displayed On The Content Network

Kim Malone from Google has revealed that they will show all URLs where AdWords advertiser’s ads are appearing.

Currently, the only way to find where your ads are being shown is to check your raw logs and extract the content site URLs from the long AdWords referral strings.

I used to enable my ads on the content network but had stopped doing so because of the poor conversion rates. I had no control over how and where my ads appeared and I believe this is a turn off for many advertisers too.

AdWords Optimization Tips From The AdWords Crew

Today the AdWords crew has published the second part of their AdWords Optimization Tips series over at Inside AdWords.

This tips discuss the importance of identifying your goals as you begin top optimize your campaign.

If you are promoting a third party affiliate program using AdWords, the section about knowing your website would not be much of your concern since you are sending traffic to the vendor’s landing page instead of your own.

But, that’s not to say that you should ignore how the vendor’s landing page is structured or designed completely. Instead of evaluating your own website, you should use those elements in your evaluation to help you decide which vendors to promote.

« Previous Page — Next Page »