Eyetracking Study Considers AdSense Blindness

Posted on 28th March, 2006


The MIT Advertising Lab has written about Jakob Nielsen upcoming seminar where they’ll share results from their latest eyetracking study.

Is “text-box blindness” getting to be as bad as “banner blindness”? We don’t know yet, but in their eyetracking study, users didn’t look at the Google ads in the right-hand margin of this page any more than they did banner ads.

I think the recent Adsense tips for bloggers by Google would definitely helps in reducing this so called text-box blindness.

They suggest rather than using the traditional Skyscraper in your sidebar, consider using a link unit.

Other ways to improve your CTR is by moving ads closer to your content and using the same background of your blog and link colour.


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