Google Is Targeting MFAs (Made for AdSense Sites)?
Posted on 11th July, 2006
A recent post from the official AdWords Blog includes new information about their landing page quality scoring system.
From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we’re launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages.
By the look of it, this move could impact sites made specifically for AdSense or MFA sites negatively as it won’t be feasible to create such sites anymore.
I’ll see how this change will affect some of the MFA sites that I’ve stumble upon here for the next few days.
JenSense opinion is that this could affect MFA and AdSense arbitrage sites as the raised minimum bid price could result in lower profits or might make it completely unprofitable for some arbitragers, but we’ll just have to wait and see if this is going to happen.