My BlogAds campaigns continue
Posted on 7th April, 2006
I’ve started off another BlogAds campaigns at LiewCF and Kahsoon.com. My LiewCF.com blogad runs for a week and cost me US50 and the one at Kahsoon.com runs for a whole month and cost US140.
You can see my ads currently running at those blogs. I’ve also purchased blogads at other blog besides these two.
For the last 24 hours or so, the clickthru rates (CTR) for my blog ad at LiewCF.com have been better than that of my previous ad. The higher CTR is due to the ad position which is higher on that page, but of course there’s still a lot of room for improvement.
Thanks to Liew for conducting the poll asking which topic his readers like most. Now potential advertisers have a better idea about his readers’ interests. From this info we can design appropriate ad to better target his readers.
My initial ad for this campaign at Kahsoon.com had received poor CTR. I was not going to sit around without doing anything to increase my CTR. Fortunately BlogAds allow ad revision and after a revision, I manage to produce a better performing ad.
Even then, the CTR is not as good as that in my last campaign at his blog. I’ll see what I can do to increase the CTR further and here’s when testing comes into play.
For those who are thinking of selling advertising on their sites, I’d say it’s important to ensure your advertisers get what they’ve bargained for.
My purpose for continuing this campaign isn’t just to gain financial return. It’s about learning, experimenting, branding, and tracking the effectiveness of paid blog advertising in the long term. What I’ve learned so far, you don’t have to have a deep pocket in order to run a paid blog ad campaign and get a reasonable ROI.
AdWords CPM or CPC based ads would have cost a lot more, trust me I’ve taken that route.
Talking about AdWords, I’ve been a regular advertiser for several years now.
In a month I spend an average of RM2500 to RM3000 on my AdWords campaigns promoting my products. I spend another USD100 with Yahoo! Search Marketing, and further US50 to US100 go to LookSmart and other pay per click search engines.
It’s not as much compare to some people or companies but that’s the ad budget I can afford as an individual marketer. The return of investment (ROI) has been good.
My priority now is not to increase my advertising budget but, to improve conversion rates. The biggest mistake a webmaster/marketer can do when getting involved with online paid advertising is not checking his/her effective conversion rates, a serious mistake.
I think I’ll write more about this later. Perhaps, something along this line: How to increase your income without spending more on advertising while keeping your visitors count unchanged.
For my previous BlogAds experiment, you can read the following: